Marketing Copywriter
4 weeks ago
You will be responsible for working closely with the marketing and creative teams to understand the company’s brand and messaging, and using data and analytics to measure the effectiveness of your writing.
The ideal candidate will have experience in marketing copywriting, strong writing and editing skills, and a deep understanding of the company’s target audience and marketing goals.
ResponsibilitiesCreate compelling and effective copy for marketing materials, such as website content, emails, blogs, user manuals, and social media postsWrite scripts for short video ads, influencer reels and other video contentEdit and proofread marketing materials to ensure accuracy and consistencyConduct market and customer research to understand the target audience and create relevant and engaging copy. Ensure that all copy aligns with the brandUse data and analytics to measure the effectiveness of writing, and make adjustments as neededProvide training and support to team members on marketing copywriting best practices and toolsContribute to the development and continuous improvement of the company’s marketing copywriting processStay up-to-date on industry trends and best practices in marketing copywriting
Requirements and skills2-5 years of experience in marketing copywriting or a related fieldStrong writing and editing skills, with a portfolio of writing samplesFamiliarity with data analysis and reporting tools, such as Google AnalyticsExcellent communication and collaboration skills, with the ability to work effectively with a teamAbility to conduct market and customer research to create relevant and engaging copyA desire to learn and grow in the marketing copywriting and content fieldBachelor’s degree in marketing, communications, or a related field
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