Copywriter

4 weeks ago

Mumbai, India IGP.com Full time

What we do:


Join Ventures


'Join Ventures(IGP.com,Interflora.in,IGP for Business,Masqa) is India’s largest multi-category gifting company, providing one of the best curated collections of gifts, flowers, cakes & personalized products for all personal occasions & festivals. The firm has a global footprint with almost half of its orders originating from outside of India and almost one-third of its orders getting delivered internationally to more than 90 countries across the globe. It has brought to consumers India's first ever Gift Discovery platform, taking a massive leap forward in addressing consumers’ gifting needs.'


Please do not forget to share your impressive Portfolio link while applying for this opportunity.


Role Overview:

We are looking for a Senior Copywriter who is passionate about the art of storytelling and has a keen understanding of brand voice and tone. The ideal candidate will have a proven track record of creating engaging content across various platforms, including web, email, social media, print and TV. As a Senior Copywriter, you will collaborate closely with our marketing, design, and product teams to develop creative concepts and bring them to life through captivating copy.


Responsibilities:

 Develop and maintain a consistent brand voice across all communication channels.

 Write compelling copy for marketing campaigns, push notifications, emails, performance

marketing, social media posts, and other collateral.

 Collaborate with the marketing and branding team to develop creative concepts and

messaging strategies that drive brand awareness and customer engagement.

 Edit and proofread copy to ensure accuracy, clarity, and consistency.

 Stay up-to-date on industry trends and best practices in copywriting and content marketing


Job Location: Mumbai



  • Bachelor's degree in Communications, Marketing, English, Journalism, or related field.
  • 3+ years of proven content writing or copywriting experience.
  • Great copywriting/content writing skills in a number of different styles/tones
  • Working knowledge of content management systems.
  • Proven record of excellent writing demonstrated in a professional portfolio.
  • Impeccable grasp of the English language, including idioms and current trends in slang and expressions.
  • Proven track record of measuring content effectiveness throughout the funnel
  • Excellent writing and editing skills.
  • High comprehension of software like Microsoft Word and Google Docs
  • Strong interpersonal skills and willingness to communicate with colleagues and management.
  • The ability to work in a fast-paced environment and handle multiple projects concurrently.
  • Good time-management skills
  • In short, we’re basically looking for someone who’s good with wordplay, is able to grab attention with his/her short copies and can cook up stories when marketing a product.

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