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Sr. Activation Program Manager, Pre-sales
4 months ago
Job Requisition ID #
24WD76723Key Responsibilities:
1. Develop and implement innovative pre-sales activation programs targeting high-potential accounts, aligning with the organization's strategic objectives.
2. Collaborate closely with the post-sales Activation Program Manager to ensure a seamless transition and continuity of account engagement across the customer lifecycle.
3. Design and monitor key performance indicators to evaluate program success and make data-driven decisions to optimize pre-sales activities.
4. Foster strong partnerships with sales, marketing, and ABM teams to align pre-sales strategies with broader go-to-market efforts.
5. Lead cross-functional project teams to support the execution of pre-sales activation initiatives, ensuring alignment with overall business goals.
6. Work with ATA geo leads to implement programs that meet the unique needs of our global teams.
Qualifications:
Bachelor's degree in Business, Marketing, or a related field; 10+ years experience in marketing program ownership. High proficiency in English (C2 preferred) Proven experience in sales, ABM, or related roles, preferably in the B2B software or technology sectors. Experience in process design, sales or success operations, product and program management. Strong analytical skills with a track record of using data to inform and drive strategic decisions. Excellent communication and collaboration skills, with the ability to engage effectively across various levels of the organization. Demonstrated ability to manage complex projects with multiple stakeholders, delivering results within tight deadlines.What Success Looks Like:
Works independently to align key stakeholders across go-to-market teams to deliver an integrated activation approach. Demonstrable impact on pipeline growth and lead qualification rates through strategic pre-sales activation efforts. Successful development and execution of a comprehensive pre-sales activation program from the ground up to deliver an optimized customer experience. Enhanced alignment between pre-sales and post-sales activities, contributing to a seamless and effective customer engagement strategy across the lifecycle.Learn More
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