Website Analytics Specialist

4 weeks ago


Pune, Maharashtra, India Ethinos Digital Marketing Full time

Job Overview:.

We are seeking a highly skilled and analytical Website Analytics Specialist with expertise in Google Analytics, Google Tag Manager, and data visualization tools. The ideal candidate will be responsible for tracking, analyzing, and optimizing website performance to drive data-informed decisions.

This role requires a keen ability to translate raw data into actionable insights, as well as an understanding of digital marketing metrics, user behavior, and conversion optimization strategies.

Key Responsibilities :

Google Analytics Management :

- Set up, configure, and maintain Google Analytics (GA4) accounts for website tracking.

- Define and implement event tracking, custom goals, and e-commerce tracking.

- Monitor website performance metrics, including traffic, conversions, bounce rates, session duration, and other KPIs.

- Provide detailed reports and insights on website performance and trends.

- Conduct regular audits to ensure accurate tracking and identify potential issues.

Google Tag Manager Implementation :

- Configure and manage Google Tag Manager (GTM) containers to deploy tracking codes, pixels, and tags.

- Work with cross-functional teams to implement tracking for marketing campaigns, form submissions, button clicks, and other custom events.

- Troubleshoot GTM setups and ensure data collection is accurate across all digital platforms.

Data Analysis & Reporting :

- Analyze website data to identify user behavior trends, conversion rates, and areas for improvement.

- Create customized, insightful reports for stakeholders, utilizing Google Analytics and data visualization tools.

- Develop dashboards and visual reports using tools such as Tableau, Google Data Studio, or Power BI to communicate key metrics to non-technical audiences.

- Perform A/B testing, conversion rate optimization (CRO) analysis, and other data-driven initiatives to optimize website performance.

Collaboration & Stakeholder Communication :

- Collaborate with marketing, development, and product teams to ensure data tracking aligns with business goals.

- Provide actionable insights and recommendations for improving the user experience, increasing engagement, and driving conversions.

- Train team members on best practices for data analysis and website tracking.

Continuous Improvement & Optimization :

- Stay up-to-date with the latest trends in web analytics, digital marketing, and data visualization.

- Identify new opportunities for tracking and improving website performance.

- Regularly review and refine tracking setups to ensure optimal data collection and accuracy.

Qualifications :

Experience :

- Proven experience (3+ years) working with Google Analytics (GA4), Google Tag Manager, and data visualization tools.

- Strong understanding of website analytics, tracking methodologies, and user behavior analysis.

- Hands-on experience with event tracking, e-commerce tracking, and custom reporting in Google Analytics.

- Familiarity with website optimization tools (i.e., A/B testing platforms) is a plus.

Skills :

- Proficient in Google Analytics and Google Tag Manager setup and troubleshooting.

- Experience in creating dashboards and visual reports using tools such as Tableau, Power BI, or Google Data Studio.

- Strong analytical and problem-solving skills with the ability to interpret complex data and turn it into actionable insights.

- Understanding of SEO, SEM, and online marketing performance metrics.

- Knowledge of HTML, SQL, JavaScript, and CSS for advanced tracking setups (preferred).

- Excellent communication skills and ability to present complex data to non-technical stakeholders.

Education :

- Bachelor's degree in Engineering or Marketing (or equivalent experience).

- Certifications (Preferred):.

- Google Analytics Certification.

- Google Tag Manager Certification.

- Other relevant certifications (i.e., Tableau, Power BI).

(ref:hirist.tech)

  • Pune, Maharashtra, India MSD Full time

    At MSD, we are seeking a highly skilled Pharma Analytics Specialist to join our Human Health Digital Data and Analytics (HHDDA) team. As an Associate Specialist, Global Commercial Pharma Pipeline Analytics, you will play a key role in developing and delivering data-driven insights to inform strategic decisions for our pharma pipeline.The successful candidate...


  • Pune, Maharashtra, India Optimum Data Analytics Full time

    Job OverviewAt Optimum Data Analytics, we are seeking an experienced Software Integration Specialist to join our team. As a key member of our quality assurance department, you will be responsible for ensuring the highest level of quality in our embedded software products.


  • Pune, Maharashtra, India AllianceBernstein Full time

    Job DescriptionWe are seeking an Advanced Analytics Specialist to join our team. The successful candidate will report to the VP of Insights & Analytics and produce analytic deliverables to help measure and improve various business outcomes such as digital and offline marketing strategies, client acquisition strategies, portfolio optimization, etc.The role...


  • Pune, Maharashtra, India Highrise Solutions Full time

    Job Title Website Social Media ManagerDepartment Communications and MarketingReports To Head of CommunicationsLocation PuneJob Summary The Website Social Media Manager will be responsible for managing and enhancing the schools online presence This includes maintaining the schools website developing and executing social media strategies and...


  • Pune, Maharashtra, India Better Insights Full time

    Better Insights specializes in creating impactful online presence for businesses through our expertise in social media management, website development, SEO, ad management, and PR services. Our goal is to provide high-quality solutions that drive results for our clients.We are seeking a skilled Wordpress Developer to join our team. As a developer, you will...


  • Pune, Maharashtra, India Lifelancer Full time

    Job Title Specialist Pharma GCPA Analytics Job Location Pune Maharashtra India Job Location Type Hybrid Job Contract Type Full-time Job Seniority Level Specialist Global Commercial Pharma Pipeline Analytics HHDDA Our Human Health Digital Data and Analytics HHDDA team is innovating how we understand our...


  • Pune, Maharashtra, India VOIS Full time

    Job OverviewWe are seeking an experienced Data Analytics Specialist to join our team at VOIS. In this role, you will be responsible for delivering Business Intelligence capabilities that play a key role in strategic planning and decision-making.You will have a good understanding of established concepts and procedures in ensuring the business receives a great...


  • Pune, Maharashtra, India IT Full time

    We are looking for a skilled Log Analytics Specialist to help us improve our log management capabilities. As an ELK Stack Engineer, you will be responsible for analyzing log data to identify patterns, anomalies, and potential issues.Main Responsibilities:Analyze log data to identify patterns, anomalies, and potential issues.Generate reports and dashboards to...


  • Pune, Maharashtra, India Quick Heal Full time

    Enterprise Analytics Solutions Specialist Job DescriptionAt Quick Heal, we're looking for a seasoned Big Data Technical Architect to lead our analytics initiatives. As an Enterprise Analytics Solutions Specialist, you'll be responsible for designing and implementing robust, high-performance micro-service-based solutions for modern enterprise...


  • Pune, Maharashtra, India Enterprise Minds, Inc Full time

    Data Analytics Specialist Needed at Enterprise Minds, Inc. Join our team and contribute to the success of our organization by designing and implementing advanced data visualizations using Power BI.About the Job:This is an exciting opportunity to work on a variety of projects and develop your skills in data analytics and visualizationYou will have the chance...


  • Pune, Maharashtra, India Globant Full time

    Job DescriptionAt Globant, we're on a mission to help organizations reinvent themselves and unleash their full potential. As a Web Analytics Specialist, you'll be part of our Digital Marketing Studio, working with cutting-edge technologies to drive innovation and personalization for our clients. Your expertise in enabling data-driven insights using Adobe...


  • Pune, Maharashtra, India Syngenta Full time

    As a world market leader in crop protection, Syngenta helps farmers counter threats and ensure safe, nutritious, and affordable food for all. Our team keeps plants safe from planting to harvesting, protecting them from weeds, insects, diseases, droughts, floods, heat, and cold.Role PurposeWe're seeking a highly skilled Data Analytics Specialist to join our...


  • Pune, Maharashtra, India MSD Full time

    Job OverviewThe Associate Specialist role at MSD is a key position in our Human Health Digital Data and Analytics (HHDDA) team. As a critical member of this team, you will be responsible for developing and delivering data-driven insights to inform pharma pipeline investments and beyond G7 investments.Main Responsibilities- Develop commercial insights...


  • Pune, Maharashtra, India AGCO Full time

    Role OverviewWe are seeking an experienced Analytics Solutions Specialist to join our team and drive business growth through data-driven insights.The successful candidate will work closely with senior management and key stakeholders to identify and prioritize actionable insights, driving informed decision-making across the business.Key...


  • Pune, Maharashtra, India Better Insights Full time

    Job DescriptionWe are seeking a skilled WordPress developer to join our team at Better Insights. As a leading digital marketing agency, we specialize in delivering high-quality websites that drive results for our clients. In this role, you will be responsible for developing, designing, and customizing WordPress websites using Elementor and Crocoblock. You...


  • Pune, Maharashtra, India Globant Full time

    We are a digitally native company that helps organizations reinvent themselves and unleash their potential We are the place where innovation design and engineering meet scale With more than 29 000 employees and present in 33 countries across 5 continents we re partnering with companies like Google Electronic Arts and Santander among others www...


  • Pune, Maharashtra, India Optimum Data Analytics Full time

    **Job Overview**We are looking for an experienced Senior QA Automation Specialist to join our team at Optimum Data Analytics. The successful candidate will have a strong background in Python coding, quality assurance for embedded systems, and experience in E2E testing of cloud-controlled/monitored embedded products.The ideal candidate will be responsible for...


  • Pune, Maharashtra, India Birlasoft Limited Full time

    Job Summary:Birlasoft Limited is seeking a highly skilled Senior Oracle Analytics Specialist to join our team. As a key member of our analytics team, you will be responsible for designing and implementing data warehouse solutions using Oracle Fusion Analytics Warehouse.About the Role:Develop and implement data warehousing solutions using Oracle Fusion...


  • Pune, Maharashtra, India Lifelancer Full time

    Job Title: Specialist , Pharma GCPA Analytics Job Location: Pune, Maharashtra, India Job Location Type: Hybrid Job Contract Type: Full-time Job Seniority Level: Job DescriptionSpecialist, Global Commercial Pharma Pipeline Analytics, HHDDAOur Human Health Digital Data and Analytics (HHDDA) team is innovating how we understand our patients and their needs....


  • Pune, Maharashtra, India Optimum Data Analytics Full time

    **Job Summary:**We are looking for a Senior QA Automation Specialist - Automotive to join our team at Optimum Data Analytics. The ideal candidate will have experience in developing and executing detailed test plans using a combination of automation and manual testing.Key Responsibilities:Collaborate with diverse teams to define testing strategies for...