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Marketing Analytics Specialist

1 week ago

Pune, Maharashtra, India Globant Full time
Job Description

At Globant, we're on a mission to help organizations reinvent themselves and unleash their full potential. As a Web Analytics Specialist, you'll be part of our Digital Marketing Studio, working with cutting-edge technologies to drive innovation and personalization for our clients. Your expertise in enabling data-driven insights using Adobe Analytics or Google Analytics will help us understand customer behavior and preferences.

Key Responsibilities

  • Enabling data via Adobe Analytics or Google Analytics
  • Collaborating with cross-functional teams to implement tagging specifications
  • Developing solutions using tag management tools such as ATM and GTM
  • Maintaining high attention to detail to ensure 100% data accuracy

Requirements

  • Hands-on experience with Adobe Analytics or Google Analytics
  • Strong understanding of digital marketing channels and attribution models
  • Programming skills in HTML, SQL, CSS, JavaScript, and jQuery
  • Experience with scripting languages such as Python, R, and Google Scripts
  • Superior problem-solving abilities

What We Offer

We believe that diversity and plurality are essential for innovation and improvement. We strive to create a safe space where everyone can grow and develop their careers equally. At Globant, we offer a collaborative and inclusive environment where you can thrive and make a meaningful impact.