Director - Performance Marketing

Director – Performance Marketing (B2C / In-House Digital Media Only) Location: ISB Hyderabad Department: Executive Education & Digital Learning (EEDL) Reports To: Executive Director – EEDL About ISB: The Indian School of Business (ISB) is a globally recognized B-school, fostering future leaders through its cutting-edge research, world-class faculty, and dynamic learning environment. The Executive Education & Digital Learning (EEDL) division at ISB is dedicated to empowering professionals and organizations through high-impact executive programs and digital learning solutions. Position Overview: The Director of Performance Marketing will spearhead ISB EEDL's digital growth strategy, driving measurable results across paid channels, lead generation, and conversion funnels. This role focuses exclusively on performance-driven marketing initiatives , optimizing paid media investments to support the enrollment and revenue targets for executive education and digital learning programs. This role involves leading internal performance marketing teams ; not via agencies. Key Responsibilities: Strategy & Leadership: Define and execute the performance marketing strategy for ISB's Executive Education & Digital Learning portfolio. Collaborate closely with the Executive Director – EEDL, admissions, program teams, and external partners to align marketing efforts with business goals. Build and mentor a high-performing team of digital marketers and analysts, along with managing agency partners. Paid Media & Campaign Management: Own the end-to-end management of paid digital campaigns across platforms like Google Ads, LinkedIn, Meta (Facebook/Instagram), programmatic networks, retargeting, and email marketing. Focus on lead generation , cost per acquisition (CPA) , and conversion rate optimization (CRO) for executive and digital learning programs. Analytics & Reporting: Develop robust measurement frameworks, dashboards, and KPIs (excluding SEO) to track performance and optimize ROI. Utilize tools like Google Analytics, Data Studio, and CRM reports to monitor funnel metrics, channel performance, and customer insights. Marketing Automation & CRM Integration: Leverage marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot) for lead nurturing, segmentation, and personalized campaigns. Ensure seamless integration between marketing campaigns and CRM systems to enhance lead quality, engagement, and conversions. Innovation & Optimization: Continuously test, analyze, and optimize creative assets, audience targeting, landing pages, and bidding strategies. Stay current on digital marketing trends, platform updates, and emerging technologies to ensure ISB remains at the forefront of digital outreach. KPIs (Key Performance Indicators): Lead generation volume and quality (for executive and digital learning programs) Cost per lead (CPL) / Cost per acquisition (CPA) Conversion rates across funnel stages Return on ad spend (ROAS) Engagement metrics for paid media and email campaigns Note: SEO is excluded from the scope of this role. Qualifications & Experience: Minimum 15 years of experience in performance marketing , with a strong focus on paid media, lead generation, and conversion funnels . Proven success in managing large-scale paid digital campaigns across Google, LinkedIn, Meta, programmatic, and email channels. Must have scaled customer acquisition in-house; agency-only experience will not be considered. Owned full-funnel revenue growth. P&L responsibility for performance channels. Led internal media buying / paid acquisition teams. Strong analytical skills with proficiency in tools like Google Analytics, Data Studio, CRM systems (e.g., Salesforce) , and marketing automation platforms . Expertise in CRO strategies , A/B testing , and funnel optimization . Prior experience in education, edtech, or high-value B2C/B2B services is highly desirable. Strong leadership, project management, and stakeholder communication skills. Why Join ISB – EEDL? Be part of a globally recognized institution shaping the future of executive and digital learning. Drive transformative impact through strategic digital initiatives. Collaborate with world-class faculty, industry leaders, and global organizations .