Influencer Marketing Executive
2 weeks ago
Key Responsibilities:
Campaign Strategy: Develop innovative influencer marketing strategies aligned with brand objectives, target audience, and market trends.
Influencer Identification: Identify and recruit influencers who align with the brand's values, target demographics, and campaign goals.
Relationship Management: Cultivate and maintain strong relationships with influencers, acting as the primary point of contact and ensuring clear communication and collaboration throughout the campaign lifecycle.
Campaign Execution: Coordinate all aspects of influencer marketing campaigns, including content creation, scheduling, and promotion, to ensure seamless execution and maximize impact.
Content Collaboration: Collaborate with influencers to create authentic and engaging content that resonates with their audience while effectively communicating key brand messages.
Performance Monitoring: Track and analyze the performance of influencer marketing campaigns, leveraging data and insights to optimize strategies, improve ROI, and drive continuous improvement.
Budget Management: Manage influencer marketing budgets effectively, ensuring efficient allocation of resources and maximizing campaign ROI.
Compliance and Legal: Ensure all influencer partnerships and content comply with relevant regulations, guidelines, and brand standards.
Industry Research: Stay informed about industry trends, best practices, and emerging technologies in influencer marketing, identifying new opportunities for growth and innovation.
Reporting: Prepare comprehensive reports and presentations to communicate campaign results, insights, and recommendations to internal stakeholders.
Qualifications
- Bachelor's degree in Marketing, Communications
- Excellent communication skills
- Experience in influencer marketing is preferred
- Ability to analyze data and campaign performance
- Proficiency in social media platforms
- Self-motivated and results-oriented
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