SEO & Web development specialist

2 days ago

Mumbai, Maharashtra, India The 4P Solutions Full time

Position Title: SEO & Web Development Specialist

Experience Required: 3- 5 years

Location : Mulund West, Mumbai

Job : Work from office

Role Overview

This is a hybrid leadership role combining the expertise of an SEO Manager with that of a Web Development Manager. The ideal candidate will oversee both SEO strategy and execution as well as website development, optimization, and technical infrastructure. The role requires a balance of strategic vision, technical know-how, and hands-on implementation. You will be responsible for driving organic growth, managing web development projects, and ensuring seamless technical performance across client websites.

Key Responsibilities

SEO Strategy & Execution

●    Define and lead comprehensive SEO strategies aligned with client goals and KPIs.

●    Conduct advanced SEO audits (technical, on-page, off-page, UI/UX, competitor, local SEO).

●    Oversee keyword strategy, content planning, and optimization across multiple platforms.

●    Implement on-page SEO best practices: metadata, headings, schema, internal linking, keyword placement.

●    Optimize local SEO presence (Google Business Profile, citations, reviews, directories).

●    Track keyword rankings, organic traffic, user behavior, and conversions using GA4, GSC, MS Clarity, and Looker Studio.

●    Ensure compliance with evolving search engine algorithms and industry standards.

Web Development & Technical Management

●    Manage and supervise website development projects from planning to deployment.

●    Collaborate with design, content, and SEO teams to build SEO-friendly websites.

●    Ensure website performance through technical fixes: crawlability, site speed, mobile optimization, indexability, structured data.

●    Lead integration of CMS platforms (WordPress, Shopify, Webflow, Magento, custom PHP/JS frameworks).

●    Oversee hosting, server management, and liaise with providers to resolve technical issues.

●    Implement GA4, GTM, and third-party tool integrations for performance tracking.

●    Ensure websites follow best practices in UI/UX, accessibility, and security.

Team Leadership & Process Management

●    Lead cross-functional teams of SEO executives and web developers.

●    Delegate, track, and review tasks ensuring timely and quality delivery.

●    Train and mentor teams on SEO tools, coding best practices, and development workflows.

●    Collaborate with project managers to define timelines and allocate resources effectively.

●    Establish SOPs, documentation, and QA processes for SEO and development projects.

 Qualifications

●    Bachelor's degree in Computer Science, IT, Marketing, or a related field.

●    combined experience in SEO strategy, technical SEO, and web development.

●    Proven track record of delivering measurable SEO growth and managing web development projects.

●    Strong technical expertise in HTML, CSS, JavaScript, PHP, MySQL, and familiarity with frameworks (React, Angular, Node.js preferred).

●    Proficiency in CMS platforms: WordPress, Shopify, Webflow, Magento.

●    Expertise in SEO tools: GA4, GSC, SEMrush, Ahrefs, Moz, Screaming Frog, MS Clarity, Looker Studio.

●    Hands-on experience in server management, hosting, and cloud platforms.

●    Google Analytics / SEO certifications preferred.

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