Marketing Manager
1 month ago
Minimum Work Experience Required: 5-6 Years
Location: Gurugram (Full Time) - Needed to Join Immediately
Salary Range: INR 10 – 12 Lacs (Negotiable, Basis current CTC & skill set)
Marketing Manager
About Us
Comic Con India is the biggest celebration of pop-culture in the subcontinent. With multiple shows held across India, attracting over 200K fans annually, we have an even larger digital audience of over 20 Million fans with a cumulative social reach of over 141 Million. We bring together a series of pop-culture fandoms ranging from comics, toys, merch, anime, cosplay, TV, movies, gaming & more.
We are dedicated to creating unique events and world class experiences for comic book and pop culture fans across India. If you’re driven by an undying love and passion for pop culture and comics. and want to drive our mission to provide our fans, exhibitors and partners a platform to celebrate this love – then come join us.
We are looking for a hands-on, highly motivated, creative, detail-oriented, and analytical Marketing Manager to help scale our brand, develop and leverage brand alliances, and drive our social and digital outreach with a sharp focus on achieving business objectives.
Responsibilities:
Strategize with senior management in marketing and communications plans that deliver on business targets
Execute strategy along with internal team and agencies
Social Media:
Plan and manage brand social accounts on Meta platforms, X, LinkedIn and others – organic, AoS & paid
Oversee & strategize paid digital and social, including lead generation and sales campaigns – cross platform (Meta, X, Google)
Deep experience on social dashboards, social listening and analytics platforms is a must
Website
Manage Comic Con India website and related microsites with agencies and internal teams
Strategic knowledge in SEO, SMO and CMS based web platforms is essential – candidate will be required to guide team and agencies to deliver on business targets and goals
Working knowledge on multiple APIs & Understanding of Third Party APIs and implementation
Brand Partnerships & Events
Identify and execute on innovative brand alliances – while maintaining and expanding existing partnerships
Lead and manage with team main event, relevant side-events and brand partnership events management activities, including branding at shows, media outreach, communication planning at events and other on-ground activities at main and ancillary shows
Brand, Design and Content:
Drive brand design, creative and collateral with in-house team and agencies
· Lead branding at shows, media outreach, and communication planning at events and other on-ground activities at main and ancillary shows
· Drive content initiatives & innovations – for Comic Con India and brands, including, but not limited to video, podcasts, web content and experiences
Oversee corporate communications and traditional media outreach for Print, TV and radio and manage crisis communications when necessary.
Manage and lead internal teams including media relations, design, social media, digital and alliances
Reporting and Dashboards: Maintain a structured up-to-date dashboard of content, reports, promo materials, videos, and communications plans
Demonstrated Abilities
· Creativity and innovation, with a flair for creating simple and powerful content aimed for a young, pop-culture loving audience
· Self-motivated leadership
· Outstanding skills at initiating, managing, and growing strategic relationships with stakeholders
· Ability to work effectively in a deadline-driven work environment, maintain attention to detail while multitasking
· Strengths in problem solving and issue-resolution
· Strong knowledge of online marketing methods and ability to plan and execute multi-platform campaigns.
Qualifications
1. A minimum of 6 years of related experience
2. Relevant degree in Communications and/or Business Management
3. Proficiency with Microsoft office products and other web-based applications
4. Proficiency with latest online marketing, analytics and CRM tools
5. Working knowledge of Adobe Creative Suite preferred
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