Swipe | Mobile Delivery Manager – Affiliate Marketing | india

4 weeks ago


india Swipe Full time

Position : Mobile Delivery Manager – Affiliate Marketing

Location : Noida/Hybrid/Remote

Experience : 3-6 Years

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Roles & Responsibilities:

1. Affiliate Marketing & Campaign Monitoring:

  • Oversee affiliate marketing activities, analyze campaign performance, and develop strategies to increase revenue.
  • In-depth knowledge of various buying models (CPM, CPC, CPA, CPL, CPS, CPI) and proficiency with platforms like Appsflyer, Affise, and Kochava for optimization.

2. Campaign Management:

  • Experience working in sectors like BFSI, Education, Gaming, and Travel, utilizing 1st-party affiliates, ad networks, and DSPs.

3. Media Planning & Buying:

  • Create media plans that align with campaign goals and budgets.
  • Manage media buying, including inventory booking and partner negotiations to maximize profitability.

4. Performance Analytics & Reporting:

  • Utilize tools such as Google Analytics (GA4), Appsflyer, and Kochava to track KPIs, assess ROI, and optimize campaigns.
  • Provide actionable insights based on data analysis to improve performance.

5. Publisher Management & Billing:

  • Manage publisher billing queries and ensure high-quality service across industries such as BFSI, Education, Automotive, E-Commerce, and Travel.



Requirements:

  • Experience : 3-6 years in affiliate marketing and mobile campaign management, with a strong focus on traffic acquisition and campaign optimization.
  • Technical Skills : Hands-on experience with affiliate and campaign management platforms like Appsflyer, Branch, Kochava, and Affise.
  • Campaign & Media Management : Demonstrated ability to manage and optimize branding and performance campaigns across various channels, including OTT, news apps, and 1st-party affiliates.
  • Analytical Expertise : Strong proficiency in using analytics tools such as Google Analytics (GA4) and Appsflyer to measure KPIs, assess ROI, and drive data-backed optimizations.




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