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Lead Generation Executive

2 months ago

Nagpur, India Kaliper Full time
Job Title : Lead Generation Manager
Location : Hybrid
Company : Kaliper Technologies
About Us :
Kaliper Technologies is a fast-growing IT consultancy focused on delivering innovative solutions to businesses. We are looking for a dynamic Lead Generation Manager to drive business growth by identifying and developing new business opportunities.
Job Summary :
The Lead Generation Manager will be responsible for managing the lead generation process, creating strategies to attract potential clients, and ensuring a steady pipeline of qualified leads for the sales team. This role is critical for scaling our client base, especially within industries served by Kaliper Technologies.
Key Responsibilities :
Develop and execute lead generation strategies to attract potential clients.
Identify target markets and industries to generate high-quality leads for IT consultancy services.
Collaborate with the marketing team to create campaigns aimed at capturing and nurturing leads.
Utilize various tools, platforms, and methods (e.g., , email marketing, content syndication, etc.) to source leads.
Monitor and evaluate the effectiveness of lead generation campaigns and optimize them for better performance.
Qualify leads through research, data analysis, and initial outreach, ensuring they align with Kaliper’s ideal client profile.
Maintain and update the CRM system with accurate data on leads and potential clients.
Work closely with the sales team to ensure a smooth handoff of qualified leads.
Provide regular reporting on key metrics, such as lead volume, conversion rates, and campaign effectiveness.
Qualifications :
Proven experience of minimum 1 year in lead generation, preferably in the IT consultancy or technology services sector.
Strong understanding of B2B sales processes, especially within IT and technology consulting.
Proficiency with CRM tools and lead generation software.
Excellent communication, analytical, and organizational skills.
Ability to work in a fast-paced environment and adapt to changing priorities.
Strong problem-solving skills and ability to think strategically.
Preferred Skills :
Experience with digital marketing tools (e.g., Google Analytics, SEO, SEM) and content marketing strategies.
Understanding of the IT consultancy landscape and key industries served by Kaliper Technologies.
Data-driven mindset with a focus on results and performance improvement.