Product Category Head- Non-Apparel, Van Heusen

4 weeks ago


Bangalore City, India Aditya Birla Fashion and Retail Ltd. Full time

Base Location: BangaloreExperience: 10-12 years Qualifications: Graduate & Above (FDDI, NIFT)Key Result Areas Financial ResultsDrive sustainable revenue growth.To achieve given gross profit targets.Managing working capital & inventory turnsConsumer and Market In sightingUnderstanding of Consumer Profiles, impact of catchments/ buying behaviors on elements of channel strategy such as store locations, merchandise, staff service etc. Market research tools, tactics, principles and practices, understanding of competitor and industry dynamics.Merchandising Grid ManagementCreating and managing product range in line with brand marketing strategy, brand identity and consumer and product segments translate that into GTM planManaging product grid/ product portfolio through understanding of customer choice, fashion trends and competitor products in the market reviewing merchandise performanceChoosing product/range which has correct combination of colors, patterns, styles and trims and suiting the aesthetic sense of consumersMerchandise Performance ReviewsInventory Planning & ManagementInventory and sales planning from store to national level, measuring merchandise productivity, understanding impact of buying trends and business plans, Placing the right merchandise in stores, Auto-Replenishment, Inter-store transfers, Core Management Process, Stock liquidation through AMM plan. Understanding of width vs depth strategy Best-Seller and EOSS ManagementPeople Development & LeadershipSet KRA’s for team members, Monitor and review team and individual performance, Provide Feedback. Train people on their functional competencies



  • bangalore, India Aditya Birla Fashion and Retail Ltd. Full time

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