Email Marketing Specialist

4 weeks ago

Noida, India GEDU Services Full time

JOB TITLE: Email Marketing Associate

REPORTS TO TITLE: Email Marketing Manager

BUSINESS FUNCTION/ SUB-FUNCTION: Digital Marketing

WORK LOCATION: Noida, India.

WORKING MODE: Work from office ( 12-9PM Shift )

EXPERIENCED REQUIRED : 3-8Year

Please note : This is not a manager role. Hence please dont apply if you are looking or working as a Manager.


Key Responsibilities:

• Develop and implement email marketing campaigns that align with overall marketing and

business goals.

  • Lead Nurturing
  • Email Marketing Automation Management
  • Data Analysis
  • Automated campaigns to nurture lead through the sales funnel.
  • Manage the email marketing calendar and ensure timely execution of campaigns.
  • Hands on experience regarding domain authentication & warm up process
  • Write and edit email copy , subject line, CTA and creative content that engages our audience.
  • Conduct A/B tests to optimize email performance.
  • Make mobile-friendly email templates.
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
  • Analyse email campaign data and provide insights to improve future campaigns.
  • Collaborate with cross-functional teams including design, content, and product to ensure campaigns align with overall marketing strategy.
  • Stay up to date with industry trends and best practices in email marketing.


Required skills/Abilities:

  • Proven work experience as an Email marketer or Digital marketing associate
  • Hands on experience with HTML and content management systems/ email marketing software’s
  • Knowledge of best practices in email marketing
  • Timely execution of campaigns
  • Write and edit email copy and creative content that engages our audience.
  • Conduct A/B tests to optimize email performance.
  • Analyse email campaign data and provide insights to improve future campaigns.
  • Collaborate with cross-functional teams including design, content, and product to ensure campaigns align with overall marketing strategy.
  • Segment and manage email lists to ensure effective targeting and deliverability.


Educational Qualification(s):

• Bachelor's/master’s degree in computer science, Engineering or equivalent

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