Email Marketing Specialist

6 months ago

Noida, India Docyt Full time

About Us

Docyt, pronounced “docket”, is a FinTech startup headquartered in Silicon Valley, that is passionately focused on giving businesses control of their financial data. While great strides have been made in sending and receiving payments, businesses still struggle to aggregate all their financial data, understand it, and use it to make well-informed, timely decisions. Docyt brings order to data chaos.

Docyt is a super app that applies AI (artificial intelligence) across the entire accounting tech stack. Docyt digitizes financial data, automates both income and expense workflows, continuously reconciles QuickBooks®, and generates real-time financial statements. That explains what we do, but here’s why it’s important. A complete, accurate, real-time financial picture empowers businesses to make timely and smart decisions so their business can thrive.

Description:

As an Email Marketing Specialist with a focus on email marketing, you will play a pivotal role in developing and executing email marketing campaigns to drive engagement, conversion, and retention for Docyt. Reporting to the Marketing Manager, you will collaborate closely with cross-functional teams to create compelling email content, segment audiences, and optimize email performance to achieve marketing objectives.

Key Responsibilities:

  • Develop and execute email marketing strategies and campaigns to drive customer acquisition, engagement, and retention.
  • Create and manage email marketing calendars, ensuring timely and relevant email communications aligned with marketing goals and initiatives.
  • Design and code responsive HTML email templates, ensuring consistency in branding and messaging across all email communications.
  • Segment email lists based on demographics, behaviors, and preferences to deliver personalized and targeted email content.
  • A/B test email campaigns to optimize performance, including subject lines, messaging, design, and calls-to-action.
  • Monitor and analyze email campaign performance metrics, such as open rates, click-through rates, conversion rates, and revenue attribution, to identify trends and insights.
  • Use email marketing automation tools (e.g., Mailchimp, HubSpot) to set up triggered and automated email workflows, such as welcome series, abandoned cart reminders, and re-engagement campaigns.
  • Collaborate with the creative team to develop compelling email content, including copywriting, graphics, and multimedia elements.
  • Stay updated on industry best practices, trends, and regulations related to email marketing, ensuring compliance with email marketing laws (e.g., CAN-SPAM, GDPR).
  • Provide regular reporting and analysis on email marketing performance, communicating insights and recommendations to key stakeholders.

Location: Noida, UP

Requirements

  • Bachelor's degree in Marketing, Communications, or related field.
  • 3-5 years of experience in email marketing, preferably in a B2C or B2B SaaS environment.
  • Proficiency in HTML/CSS and email marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo).
  • Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
  • Excellent written and verbal communication skills, with a keen eye for detail and creativity.
  • Ability to work effectively in a fast-paced, collaborative environment, managing multiple projects and deadlines simultaneously.
  • Experience with CRM systems (e.g., Salesforce) and familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
  • Additional Requirements: Expectation with daily overlap with US time zone

Benefits

  • Competitive compensation
  • High-impact mission-driven culture
  • FTE employment opportunity at an early-stage Silicon Valley-based startup
  • Comprehensive medical coverage
  • Company-provided laptop

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