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SEO Expert

4 weeks ago

Lucknow, India Wildpunch Design Full time

Department: Digital Marketing

Reports to: Head of Digital Marketing

Type: Full-time

About the Role:

We're looking for a highly skilled SEO Expert to join our digital marketing team. In this role, you will be responsible for optimizing our website and content to increase organic search rankings and drive relevant traffic. You will use your in-depth knowledge of SEO best practices, algorithm updates, and data analytics to ensure we stay ahead of the competition.

Key Responsibilities:

  • On-Page SEO: Conduct keyword research, optimize content, meta tags, headings, and internal linking structures to improve on-page SEO.
  • Off-Page SEO: Develop and execute link-building strategies, including outreach, guest posts, and content partnerships.
  • Technical SEO: Audit websites for technical issues, such as crawl errors, broken links, page speed, and mobile optimization. Work with developers to implement fixes.
  • Content Strategy: Collaborate with content teams to ensure content is optimized for both search engines and users. Guide the creation of SEO-friendly blogs, articles, product descriptions, and landing pages.
  • SEO Audits: Conduct regular site audits and competitive analysis to identify SEO opportunities and provide actionable recommendations.
  • Analytics & Reporting: Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz to track performance and generate reports. Analyze and report on key SEO metrics (e.g., traffic, rankings, backlinks, conversions).
  • SEO Strategy Development: Develop and implement SEO strategies tailored to business goals, customer personas, and target markets.
  • Stay Updated: Keep up with the latest SEO trends, algorithm updates, and best practices to ensure continued optimization success.
  • Local SEO (if applicable): Optimize and manage local search strategies for improved local visibility (Google My Business, citations, reviews, etc.).

Requirements:

  • 2+ years of proven experience in SEO, with a strong focus on both on-page and off-page strategies
  • Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog
  • In-depth knowledge of keyword research, competitor analysis, and link-building techniques
  • Excellent communication and collaboration skills with a proven ability to work cross-functionally with content, marketing, and development teams
  • Analytical mindset and experience with data-driven decision-making