SEO Expert

2 weeks ago

Aliganj Lucknow Uttar Pradesh, India Finowings Training Academy Pvt.Ltd Full time

**Job description**

We are looking for a Senior SEO/SEM Expert to manage all search engine optimization and marketing activities.

**Responsibilities**:

- Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

**Requirements and Skills**:

- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- BS/MS degree in a quantitative, test-driven field.

**Benefits**
- Leave encashment
- Paid time off
- Supplemental Pay: Overtime pay, Performance bonus, Yearly bonus

**Job Type**: Full-time, Onsite

**Location**: Lucknow

**Contact**: 9598152304

**Pay**: ₹20,000.00 - ₹30,000.00 per month

**Schedule**: Day shift

**Education**:

- Bachelor's (required)

**Experience**:

- SEO: 1 year (required)
- Total work: 1 year (required)

**Work Location**: In person

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (required)
- PPC Campaign Management: 1 year (required)
- total work: 1 year (required)

Work Location: In person

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (required)

Work Location: In person

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