Digital Marketing Lead

2 weeks ago

Chennai, India Neekan Consulting Full time

As a Digital Marketing and SEO specialist at Neekan, you will play an important role in enhancing the online presence, driving organic traffic, and generating leads for our customers.

Responsibilities:

SEO Strategy Development: Develop and execute comprehensive SEO strategies specific to each customer to increase organic search visibility, keyword rankings, and website traffic and eventually generate leads

Keyword Research: Conduct in-depth keyword research to identify search trends and opportunities for content creation, optimization

On-Page SEO: Optimize website content, meta tags, headers, and internal linking to improve on-page SEO

Off-Page SEO: Manage off-page SEO activities, including link building, outreach, and backlink analysis to improve domain authority

Content Marketing: Collaborate with the content team to create and optimize content that aligns with SEO strategies and engages the target audience specific to each customer

Technical SEO: Identify and resolve technical SEO issues, including site speed, mobile optimization, and structured data markup.

Competitor Analysis: Conduct competitive analysis of each of our customers to stay informed about industry trends and ensure our strategies are effective.

PPC Campaigns: Manage and optimize pay-per-click (PPC) campaigns to drive targeted traffic and conversions.

Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics and SEO software.

Stay Up to date: Stay up-to-date with industry trends, search engine algorithm updates, and emerging digital marketing technologies.

Qualifications:

3 - 5 years of experience in SEO and digital marketing

Website development (WordPress)

Proven track record of improving organic search rankings, traffic, and lead gen

Strong understanding of SEO best practices, algorithms, and industry trends.

Proficiency in SEO tools such as Google Analytics, Google Search Console, Screaming Frog, SEMrush

Experience with pay-per-click advertising

Experience in social media marketing

Excellent analytical and problem-solving skills

Strong communication and interpersonal skills

Self-motivated and able to work independently and in a collaborative team environment

Benefits:

Competitive salary commensurate with experience

Excellent opportunities for professional development and training.

A vibrant and innovative work environment

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