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Google Ads and Meta Ads Expert

2 months ago

Najafgarh, India Proffus Pvt Ltd Full time
Location: Paschim Vihar, New Delhi
Job Type: On-site, 6 days
Working Days: Monday – Saturday
Salary: ₹3 LPA to ₹6 LPA
About Us Proffus is a leading marketing agency with 5 years of experience specializing in graphic design , website and web development , and digital marketing . We deliver innovative solutions tailored to fuel business growth across various industries.
Role and Responsibilities We are looking for a dynamic Google Ads/Meta Ads Specialist to manage our paid media campaigns. Your role will be focused on driving performance marketing strategies across Google Ads and Meta Ads platforms to meet business objectives.
Key Responsibilities: Campaign Management: Create, manage, and optimize Google Ads and Meta Ads campaigns, including search , display , and video campaigns , to meet performance goals. Conduct keyword research and use tools like Google Keyword Planner .
Ad Creation: Write compelling ad copy and design engaging ad creatives . Perform A/B testing to improve click-through rates (CTR) and conversion rates (CR) .
Performance Analysis: Track and analyze key metrics such as CTR , conversion rates , and cost per acquisition (CPA) using Google Analytics and Google Ads reporting tools.
Budget Management: Manage and allocate advertising budgets to optimize ROI . Adjust bids and budgets based on performance data.
Strategy Development: Create and implement performance marketing strategies aligned with business goals. Identify growth opportunities and optimize campaign performance.
Reporting: Prepare and present comprehensive performance reports with actionable insights for stakeholders. Use data-driven analysis to recommend campaign improvements.
Ad Compliance: Ensure compliance with Google Ads and Meta Ads policies. Stay updated with the latest best practices and policy changes.
Requirements: Experience: 2+ years of hands-on experience in performance marketing , particularly on Google Ads and Meta Ads platforms.
Education: Bachelor’s degree in Marketing , Business , or a related field. Google Ads Certification and Meta Blueprint Certification are preferred.
Personal Competencies: Proficiency in Google Ads and Meta Ads platforms.
Strong understanding of performance marketing metrics and analytics tools .
Experience in keyword research , ad copywriting , and creative design .
Ability to manage and optimize ad budgets for maximum ROI .
Excellent analytical and reporting skills with attention to detail.
Strong communication skills for presenting performance reports to stakeholders.