Senior Content Writer

2 weeks ago

Pune, India Harbinger Systems Full time
Job Description:Content Creation: Develop and produce high-quality, original content across multiple formats, including blogs, white papers, articles, and social media.Stakeholder Collaboration: Work with stakeholders to align content strategies with business goals, supporting marketing campaigns and product launches.Research and Industry Awareness: Conduct in-depth research on industry trends, maintaining content relevance and authority.SEO Optimization: Create SEO-optimized content, utilizing keyword research and optimization to increase organic visibility and traffic.Brand Consistency: Ensure a consistent brand voice and tone across all content in alignment with company messaging.Content Process Management: Lead content creation from ideation to publication, managing writing, editing, and approvals.Editorial Calendar Management: Plan and manage content schedules, coordinating with stakeholders to meet deadlines.Visual Content Collaboration: Partner with design teams to create visually appealing content, including infographics and multimedia.Performance Tracking: Use analytics to measure content effectiveness, refining strategies based on data for optimal engagement and conversions.Mentorship and Team Collaboration: Mentor junior writers and collaborate with social media and other teams to enhance content reach and quality.

Education and experience:Minimum Bachelor’s degree in a related field,6-8 years of content writing experience,Desired experience in B2B tech or IT services/product companies.

Key skills and competenciesWriting and Editing Expertise: Exceptional skills in writing, editing, and proofreading, with strong grammar, style, and tone control for diverse audiences and formats.SEO and Research Proficiency: Solid understanding of SEO best practices, keyword research, and strong research skills to create well-informed content.Project Management: Excellent organizational skills to manage multiple content projects, deadlines, and priorities.Technical and Analytical Skills: Proficiency in CMS tools like WordPress, familiarity with analytics tools (e.g., Google Analytics), and understanding of digital marketing strategies.Collaboration and Leadership: Ability to work independently and in a team, mentor junior writers, and communicate effectively with internal and external stakeholders.

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