Content writer

4 days ago

Pune, India Exela Technologies Full time

Position Overview: We are seeking a dynamic and experienced Content Writer/Senior Editor with a strong editorial background to join our team. This individual will play a key role in curating and creating engaging content. The ideal candidate should have a passion for business process automation and a keen understanding of the industries we serve. Job Description · Content Creation: Develop high-quality landing pages to drive user engagement and conversions. Craft persuasive and engaging email copies to support marketing campaigns and initiatives. Create attention-grabbing Linked In ad copies that align with brand messaging and campaign objectives. Write informative and engaging blog posts to increase brand visibility. Develop conversational ad content for Linked In to foster meaningful interactions with the target audience. · Content Strategy: Collaborate with the growth marketing team to develop and implement content strategies aligned with business goals. Produce in-depth whitepapers and e Books that showcase industry expertise and thought leadership. Conduct thorough research to stay updated on industry trends, competitor activities, and target audience preferences. Ensure content aligns with brand voice, tone, and messaging guidelines. ABM + Demand Generation Strategy Integration: Implement ABM principles in content creation to target and engage key accounts. Work closely with the ABM marketing manager to align content strategies with account-specific goals. Collaborate with sales, customer success, and growth marketing teams to tailor content for specific accounts and personas. · Optimization and Analysis: Continuously monitor and analyse the performance of content across various channels. Provide insights and recommendations based on content performance metrics. · Cross-Functional Collaboration: Work closely with the design team to create visually appealing and effective design assets. o Collaborate with the marketing, customer success, product and sales teams to align content with overall business and campaign objectives. Qualifications: · Bachelor's degree · Technical or Finance & Accounting background · Proven experience as a Content Writer, with a focus on creating both short form and long form content for diverse channels and platforms. · Experience in customer marketing would be a plus. · Demonstrated expertise in crafting compelling content for landing pages, emails (outreach drip campaigns), social media, and blog posts. · Strong understanding of ABM, Growth & Demand Generation strategy and experience integrating them into content strategies. · Excellent research skills and the ability to stay informed about industry trends. · Analytical mindset with the ability to interpret content performance metrics and provide actionable insights. · Collaborative mindset with experience working cross-functionally with design, marketing, sales, and other teams. · Exceptional communication skills, with the ability to convey complex ideas in a clear and engaging manner.

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