Email Specialist| campaigns AB Testing| 3+yrs| Hybrid| Bangalore

6 days ago

Bengaluru, India Gryphon Hytech Services Full time

Role : Email Specialist

Location : Bangalore

Shift : CST(6pm to 2.45 AM)

Must Have :

  • 3+ years of experience working on email campaigns AB/Testing journey builder Amp Script HTML & CSS

*******************************************************************************************

*IMMEDIATE JOINERS ALERT*

We're looking for candidates who can *join immediately*.

If you're available, please *send your CV via WhatsApp only* to: * *

Please note: *No calls* will be entertained.

*******************************************************************************************

Overview:

Our Company is in need of an experienced Marketing Automation Email Specialist to support

the build and pre-deployment of marketing communications.

The successful candidate will

  • Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform
  • Ensure responsive/mobile email, landing page and form designs meet Our brand standards as well as being cross-browser and cross-device compatible
  • Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
  • Support the execution of marketing campaigns - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.
  • Support the execution of automated lead generation programs
  • Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns
  • Report on critical email and marketing automation campaign metrics
  • Serve as a Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity
  • Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
  • Understand and follow email and marketing automation processes including workflow documentation and QA testing
  • Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
  • Marketing Automation Platform expert

Qualifications and required skills:

  • 3+ years digital marketing experience with experience working on a marketing automation platform such as Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot
  • Advanced HTML/CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages
  • Previous familiarity/direct experience using a CRM system (e.g. Salesforce)
  • Bachelors Degree required or equivalent combination of experience and education
  • Must be able to demonstrate a high level of marketing automation and CRM experience
  • Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound Marketing, demand generation, etc.)
  • Excellent communication skills: written, verbal, presentation
  • Proven ability to work in a collaborative environment as well as being a motivated, self-starter Candidate must thrive in a fast paced, iterative, deadline driven environment

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