Assistant Manager

1 day ago


Mumbai, India ALIQAN Technologies Full time

Greetings from ALIQAN Technologies Hiring Assistant Manager - Product Marketing for one of our client MNC Job Title: Assistant Manager - Product Marketing Joining: Immediate Experience: 12 years in product marketing, campaign execution, or growth marketing, preferably in fintech, SaaS, or B2B tech Location: Mumbai Mode: Permanent Key Responsibilities: Manage GTM planning for new product modules and partner-specific releases Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme) Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI Collaborate cross-functionally to build sales enablement tools decks, FAQs, one-pagers Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams Technical Skills: GTM Execution: Understanding of product positioning, launch planning, and multi-channel rollout strategies Campaign Management: Experience with campaign set-up and merchant segmentation for mobile or web-based products Analytical Ability: Ability to track campaign metrics and translate insights into actionable recommendations Tools Proficiency: Familiarity with Jira, ZOHO CRM, Google Analytics, Figma, and CMS platforms (e.g., Strapi); hands-on experience with campaign management tools like MoEngage, CleverTap, or WebEngage Collaboration & Communication: Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams Mindset: Detail-oriented, outcome-driven, and eager to work in a high-growth, dynamic environment



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