UI & UX Designer

5 days ago


Gurgaon, Haryana, India What's Up Wellness Full time

What's Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India's fastest-growing D2C brand, we are committed to delivering holistic wellness experiences through innovative digital solutions. We are looking for a passionate UI & UX Designer to optimize our website's user experience, drive engagement, and improve conversion rates.

Role & Responsibilities:

  • User Behavior Analysis: Conduct in-depth research to understand how users interact with our website, identify pain points, and suggest improvements to enhance usability and engagement.
  • Data-Driven UX Strategy: Collaborate with the growth team to analyze heatmaps, user recordings, and funnel data to develop data-backed hypotheses for experimentation.
  • Conversion Rate Optimization (CRO): Implement UI/UX improvements that aim to increase conversion rates, reduce bounce rates, and boost Average Order Value (AOV) and revenue per user.
  • Wireframing & Prototyping: Design user flows, wireframes, and interactive prototypes on Figma to visualize and refine the user journey.
  • Usability Testing & Experimentation: Validate design decisions through A/B testing, user feedback, and iterative improvements.
  • Maintain Brand Consistency: Ensure a seamless and engaging user experience aligned with our brand identity.

Requirements:

  • 1+ years of experience in UI/UX design, preferably in a D2C, eCommerce, or health & wellness brand.
  • Strong expertise in Figma for wireframing, prototyping, and design collaboration.
  • Experience analyzing user behavior through Google Analytics, Hotjar, VWO, and other relevant tools.
  • Solid understanding of user psychology
  • Ability to conduct market research, competitor benchmarking, and user interviews to inform design decisions.
  • A keen eye for detail, aesthetics, and data-driven problem-solving.
  • Ability to collaborate effectively with cross-functional teams in a fast-paced environment.

Why Join Us?

  • Work with one of India's leading D2C health & wellness brands with a rapidly growing user base.
  • Opportunity to own and enhance the digital experience for our website and drive real business impact.
  • A dynamic and innovative work culture that values creativity, experimentation, and data-driven decision-making.
  • Competitive salary, growth opportunities, and the chance to impact millions of users.
  • If you're passionate about crafting seamless and engaging digital experiences, we'd love to hear from you

Apply Now Send your resume and portfolio to


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