Influencer Marketing Manager

2 days ago

Ernakulam, India I Know A Guy Full time

Position:

Influencer Marketing Manager

Brand:

Aquench (Electrolyte & Hydration Solutions)

Company:

Protectol Healthcare Pvt. Ltd.

Location:

Kochi, India

Reports to:

Digital Marketing Head / Brand Manager

About the Company

Protectol Healthcare Pvt. Ltd. is a fast-growing FMCG & healthcare company focused on innovative wellness and hydration solutions. Our flagship brand,
Aquench

, is a scientifically formulated electrolyte drink designed to support hydration, energy, and performance.

We are seeking a
dynamic Influencer Marketing Manager

to spearhead influencer collaborations, coordinate brand events, manage sponsorships, and drive strategic partnerships that strengthen Aquench's market presence.

Role Overview

The Influencer Marketing Manager will be responsible for
building and executing 360° influencer and partnership strategies

to amplify brand reach. This includes identifying and onboarding influencers, planning events, driving sponsorship opportunities, and establishing collaborations with key stakeholders in sports, fitness, wellness, and lifestyle.

Key Responsibilities

  • Influencer Partnerships
  • Identify, negotiate, and onboard
    micro, macro, and celebrity influencers

aligned with the brand.
- Plan and execute
influencer campaigns

for product launches, seasonal activations, and ongoing brand storytelling.
- Build long-term relationships with influencers, agencies, and talent managers.
- Monitor and analyze campaign performance, ROI, and influencer engagement.
- Event Coordination
- Plan and manage
brand activations, product launches, sports/fitness events, and experiential campaigns

.
- Ensure smooth execution of
on-ground and digital events

, coordinating with vendors, agencies, and internal teams.
- Integrate influencer presence in events for maximum visibility.
- Sponsorships & Collaborations
- Identify and secure
sponsorship opportunities

in sports, marathons, fitness expos, college fests, and lifestyle events.
- Manage contracts, negotiations, and deliverables with external partners.
- Drive
brand collaborations and co-marketing initiatives

with like-minded wellness, fitness, or lifestyle brands.
- Strategic Partnerships
- Develop partnerships with
gyms, sports academies, healthcare institutions, and wellness platforms

to increase visibility.
- Build relationships with PR agencies and media outlets to amplify campaigns.
- Collaborate with the marketing team to ensure alignment of influencer and partnership activities with brand objectives.
- Reporting & Analytics
- Track and analyze campaign performance (reach, impressions, engagement, conversions).
- Provide insights and recommendations for optimizing influencer and event ROI.

Requirements

  • 2–3 years of experience

in influencer marketing, PR, or brand partnerships (FMCG/D2C experience preferred).
- Strong network of influencers, agencies, and event organizers in
fitness, wellness, and lifestyle sectors

.
- Proven ability to manage
end-to-end campaigns, events, and sponsorships

.
- Excellent negotiation, communication, and relationship management skills.
- Ability to handle
multiple projects and deadlines

in a fast-paced environment.
- Strong analytical mindset with experience in
campaign reporting and ROI tracking

.

What We Offer

  • Opportunity to
    lead influencer & partnership strategy

for a growing hydration brand.
- A dynamic and collaborative
performance-driven work culture

.
- Competitive compensation with growth-linked incentives.
- Provident Fund (PF)

.
- Comprehensive Medical Insurance

.
- Cellphone reimbursement

for work-related usage.

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