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Manager - Brand Marketing, Louis Philippe

2 months ago

Bengaluru, India Aditya Birla Fashion and Retail Ltd. Full time
Experience- 5 to 7 yearsEducation- MBA and abovePreferred skills- Brand Marketing, Retail Marketing, ATL, BTL

Key Result Areas

Impact the Brand Financials

Monitor the marketing budget and expenditureMonitor % Sales from new developments/innovations in current category or a new categoryWar on Costs

Understand, Define & Continuously track evolving consumer needs

Define & track the targeted customer in terms of demographic & psychographic profileUnderstand triggers influencing buying, buying process and shopping behaviourDevelop Relationships with agency partners to build & execute Communication & Marketing plans

Finalize selection of agency partners for execution of Marketing PlansPlan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well-defined measurement criteriaExecute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand’s Point of ViewEnsure efficient Media Planning & BuyingDefine Brand Positioning & build a system to monitor brand performance

Based on the Target Group profile, work with the creative team to define the brand personalityDefine & maintain relevance of the value dimension of the brand- both tangible & intangiblesSet Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs. Actual Brand PositioningCustomer engagement

Plan the marketing Campaign EffectivenessConsumer Insights Management efficiency ( Eg: quality of Consumer panel Forum findings report/ Consumer research & analysis Reports)Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRMBuild Marketing Plans and Budget for executing on agreed objectivesInnovate in marketing execution to build marketing cost efficienciesEfficiency in marketing processes

Agency ManagementMedia plan effectiveness with respect to reach and frequencyAnnual Brand Plan Process efficiencyMonitor competitive brand marketing activities

Track market research dataGather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan