Brand Manager
1 week ago
Role Purpose:
The role serves the purpose of managing & improving the performance of the assigned brands by
Planning & driving execution of annual & interim projects for the brand
Complete Business Responsibility for a category of the brand
Lead Marketing & NPD activities including customer engagement programs
Key Accountabilities/ Responsibilities
Financial :
Develop and execute a strategic roadmap for the brand over the short term (1-2 years), ensuring alignment with overall business objectives.
Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts.
Customer:
Collaborate with the Consumer & Market Insights (CMI) Team and external agencies to discover evolving consumer needs and insights.
Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics.
People:
Lead cross-functional teams, including R&D, in the development and customization of new products
Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members.
Foster a collaborative environment, encouraging innovation and the adoption of industry best practices within the team.
Process:
Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing.
Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness.
Continuously monitor and refine brand processes to adapt to market changes and internal needs.
Interested candidates can mail on
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