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Performance Marketer

4 weeks ago

Ahmedabad, India Petpooja Full time

About the Role:

We are seeking a data-driven and ROI-focused
Performance Marketing Executive

with at least 3 years of hands-on experience. The ideal candidate has a strong command over paid channels (Google Ads, Meta, LinkedIn, Amazon Ads), understands
end-to-end tracking

(online + offline sales), and can seamlessly connect marketing campaigns with CRM platforms like HubSpot. Experience in SaaS domains will be considered a strong advantage.

Key Responsibilities:

  • Plan, execute, and optimize campaigns across
    Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and Amazon Ads

.
- Manage campaign budgets to maximize ROI, CPL, CPA, CAC and ROAS while ensuring lead quality.
- Implement and manage
conversion tracking, UTM tagging, HubSpot workflows, offline conversion imports, and CRM integration

.
- Collaborate with sales teams to track
offline sales processes

and ensure marketing campaigns contribute directly to revenue.
- Conduct
A/B testing

on creatives, audiences, bidding strategies, and landing pages to improve performance.
- Analyze campaign performance, prepare
weekly/monthly reports

, and provide actionable insights.
- Work closely with creative and content teams to deliver engaging ad copies, visuals, and product-focused campaigns.
- Stay ahead of
digital trends, ad policies, and platform innovations

to apply best practices.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of hands-on experience in
    performance marketing (Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads)

.
- Proficiency in
tracking & analytics tools

(GA4, Google Tag Manager, HubSpot, Looker Studio, etc.).
- Strong understanding of
offline sales attribution

and CRM-led performance measurement.
- Experience with
HubSpot (or similar CRM tools)

for lead capture, nurturing, and reporting.
- Analytical mindset with advanced
Excel skills

for campaign reporting.
- Ability to independently manage multiple campaigns and deliver on performance KPIs.

Good to Have (Preferred):

  • Experience in
    SaaS marketing campaigns

(MQL → SQL → customer funnel).
- Exposure to
Amazon Ads optimizations

(sponsored products, display ads, DSP, FBA).
- Knowledge of
CRO and offline sales process

.
- Certifications in
Google Ads, Meta Ads, Amazon Ads, or HubSpot

.

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