Content Writer
3 weeks ago
Alive Experiences is a premier platform dedicated to curating and offering premium experiences in and around Bengaluru. From thrilling helicopter rides and serene horse riding sessions to exclusive golf clinics, go-karting adventures, and immersive village retreats, Alive brings the best of the city's luxurious activities to discerning individuals seeking unforgettable moments.
Job Overview:
We are looking for a talented and creative Content Writer to join our team. The ideal candidate will have a flair for storytelling and a passion for creating engaging, high-quality content that resonates with our audience. You will be responsible for crafting compelling narratives that highlight the uniqueness and luxury of Alive’s premium experiences.
Key Responsibilities:
1. Content Planning & Creation:
Write and edit engaging content for various platforms including website, blog, social media, email newsletters, and marketing materials, Interview experience creators and Alive users, to create rich and well-rounded stories for website blog, social media
Develop detailed and attractive descriptions for a range of premium experiences such as horse riding, golf clinics, go-karting, helicopter rides, and village retreats.
Create persuasive copy that aligns with Alive’s brand voice and appeals to affluent customers, If required, travel to various locations with the video team to bring back compelling narratives to craft nuanced experience-related content.
2. Research and Ideation:
Conduct thorough research on industry trends, target audience preferences, and competitor activities to inform content strategies.
Generate innovative ideas for content that will capture the interest of potential customers and enhance the brand’s online presence.
3. SEO and Analytics:
Implement SEO best practices to improve content visibility and search engine rankings.
Analyze content performance metrics and use insights to refine and optimize future content.
4. Collaboration:
Work closely with the marketing team to develop content that supports promotional campaigns and brand initiatives.
Collaborate with graphic designers, videographers, and other creatives to produce multimedia content that enhances written narratives.
5. Editorial Standards:
Maintain high editorial standards, ensuring all content is error-free, grammatically correct, and adheres to the brand’s style guide.
Proofread and edit content produced by other team members to ensure consistency and quality.
Qualifications:
Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
Proven experience as a Content Writer, Copywriter, or similar role, preferably in the luxury or lifestyle sector.
Exceptional writing, editing, and proofreading skills with a keen eye for detail.
Strong understanding of SEO principles and content optimization techniques.
Ability to create compelling narratives and craft persuasive copy.
Excellent research skills and the ability to translate complex ideas into clear, engaging content.
Proficiency in using content management systems (CMS) and familiarity with analytics tools.
Preferred Skills:
Experience in writing for the experiences, travel, luxury, or premium services industry.
Knowledge of social media marketing and content promotion strategies.
Familiarity with Content Management Systems.
How to Apply:
Interested candidates are invited apply, and attach a link to their portfolio showcasing their best work.
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Alive Experiences is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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