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Senior Marketing Manager

2 months ago

Chennai, India Amadora Gourmet Ice Cream Pvt. Ltd Full time

Job Description:

We are seeking a dynamic and experienced Senior Marketing Manager to develop and execute strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a proven track record in leading successful marketing campaigns, managing cross-functional teams, and contributing to the overall growth strategy of a company.

Key Responsibilities:

  • Marketing Strategy: Develop and implement comprehensive marketing strategies that align with the company's business objectives and drive growth.
  • Campaign Management: Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital, content, email, and social media.
  • Brand Management: Oversee brand positioning and messaging to ensure consistency across all marketing materials and channels.
  • Market Research: Conduct market research and analyze industry trends to identify opportunities and inform marketing strategies.
  • Team Leadership: Manage and mentor a team of marketing professionals, fostering a collaborative and results-driven environment.
  • Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Performance Analysis: Track and analyze marketing performance metrics, providing regular reports and insights to senior leadership.
  • Cross-functional Collaboration: Work closely with sales, product, and customer success teams to ensure alignment and support overall business goals.
  • Content Development: Oversee the creation of compelling content that resonates with target audiences and supports lead generation efforts.
  • Customer Engagement: Develop strategies to enhance customer engagement and loyalty through targeted marketing initiatives.

Qualifications:

  • Experience: 7+ years of experience in marketing, with at least 3 years in a senior or management role.
  • Leadership Skills: Proven ability to lead and inspire a marketing team, driving performance and achieving goals.
  • Strategic Thinking: Strong strategic thinking and planning skills, with a focus on driving results and achieving business objectives.
  • Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions to optimize marketing efforts.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to effectively convey complex ideas and strategies.
  • Industry Knowledge: Experience in (specific industry or market) is preferred but not required.
  • Education: Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

Preferred Qualifications:

  • Experience with digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software.
  • Experience in (specific industry or market, if applicable).
  • A track record of success in a fast-paced, high-growth environment.

What We Offer:

  • Competitive salary and benefits package
  • Opportunity to lead and shape the marketing strategy for a growing company
  • Flexible work environment with remote work options
  • Collaborative and innovative company culture
  • Professional development and career growth opportunities