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Marketing Manager

4 weeks ago

Mumbai, India The Better Flour Full time
BETTER FLOUR PVT LTD
BETTER & BOLDER FLOUR
Company Overview:
Flour is the foundation of our meals. It certainly nourishes, but we asked ourselves, what if we made it better?
Taking the matter into our (flour-dusted) hands, we swapped traditional grains with healthier alternatives to deliver a flour that is both full of flavour and good for your gut.
Role Overview:
We have an exciting opportunity for a talented Marketing Manager to join our rapidly growing food brand. If you're looking for a dynamic role where you can make a significant impact, this is the perfect fit for you
As a Marketing Manager, you will play a pivotal role in shaping and executing our brand strategies, driving market penetration, and enhancing our brand's presence. This role offers a unique opportunity to gain valuable experience in a fast-paced environment and make a meaningful impact on our brand's growth and market presence.
Responsibilities:
- Conduct market research and consumer insights analysis to identify emerging trends, competitive opportunities, and consumer preferences.
- Drive the development and execution of impactful marketing campaigns across various channels, including digital, social media, and experiential activations.
- Collaborate closely with cross-functional teams to ensure brand consistency across product development, packaging, pricing, and distribution.
- Track and analyze brand performance metrics, adjusting strategies as needed to drive continuous growth.
- Build and maintain strong relationships with external partners, agencies, and influencers to amplify brand presence.
- Stay on top of industry trends, competitors' activities, and emerging marketing strategies to provide innovative recommendations.
- Act as a brand ambassador, embodying our brand values and creating a positive brand image both internally and externally.
Requirements and skills:
- Proven working experience as Marketing Manager or Associate Marketing Manager
- Experience in identifying target audiences and devising effective campaigns
- Data-driven thinking and an affinity for numbers
- Marketing Strategies & Campaigns
- Digital & Social Media Marketing
- Market Research & Consumer Insights
- Advertising & Activation Campaigns
Potential Backgrounds:
- Bachelor's degree in marketing or related field
- 3+ years of brand management or marketing experience
- Proficiency in digital marketing tools and social media platforms
- Creative thinking and ability to contribute innovative ideas
- Self-motivated and adaptable to a fast-paced startup environment
On-site work: Worli office, 5 days a week & one 3rd Saturday working.