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Senior Associate
4 months ago
Roles and responsibilities Manage DM channels: Manage all digital campaigns, from execution to optimization and performance analysisDrive marketing programs which are highly targeted, basis content affinity of relevant segmented audience cohortsIdeate & own digital paid media strategy for all digital channels: SEM, Facebook, Youtube, Shopping, Display/Discovery, Paid Social, Affiliate etc.Work with affliate partners to optimize install & conversion campaignsMonitor key performance indicators (KPIs) across digital channels, analyze campaign data, and generate reports to evaluate performance and identify areas for improvement. Provide actionableinsights and recommendations based on data analysisUser Engagement & Retention: Strategize and create user journeys and communication on Moengage/other CRM toolsOversee all app acquisition and engagement marketing campaigns (e.G., install campaigns, push, email, in-app message)Provide strategic directions to increase revenue generated through Furlenco's app by driving higher installs and nurturing app leadsLeverage data to understand user conversion funnels, LTV/CAC, and cohort behavior to designinfluential in-app marketing campaigns that will improve app behavior or reduce churnRequirements and Skill Set Demonstrated ability in executing results, with strong attention to detailPrior experience in E-commerce preferred with a specialization in Digital MarketingExperience in handling large scale campaign optimization2 to 3 years of relevant experience in Paid advertising, mainly Meta Ads, Google Ads and CRM tools like Moengage
