Search Engine Marketing Specialist

6 days ago

Chennai, India VeCura Wellness Full time

Company Description

Vecura Wellness is India's pioneering scientific slimming clinic, specializing in weight loss, inch loss, and body contouring services for over 5 years. Our expert team curates personalized weight loss programs, incorporating scientific, non-surgical treatments and a holistic approach for sustainable, healthy results. With a strong presence across South India, Vecura has expanded to 15+ clinics and a network of 200+ wellness experts, positively transforming the lives of over 56,000 satisfied clients with personalized solutions based on expert consultations.

Location:
Ambattur, Chennai.

Experience:
2 – 4 Years

Contact HR: Abishan HR)

About the Role

We are seeking a skilled and analytical
PPC / SEM Specialist
to manage and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in
Google Ads, Meta Ads, LinkedIn Ads
, and other channels, with a strong focus on driving ROI, brand awareness, and business growth.

Key Responsibilities

  • Plan, execute, and optimize PPC/SEM campaigns across
    Google Ads, Meta (Facebook & Instagram), LinkedIn
    , and other platforms.
  • Manage large-scale client accounts and deliver measurable business outcomes.
  • Translate client objectives (growth, awareness, reach) into actionable ad strategies.
  • Create and manage
    sales funnels
    to maximize lead generation and conversions.
  • Develop detailed campaign proposals, media plans, and execution strategies.
  • Monitor, analyze, and optimize ad performance regularly to ensure maximum ROI.
  • Prepare and present
    weekly & monthly reports
    with actionable insights and recommendations.
  • Allocate and manage ad budgets effectively across platforms.
  • Stay updated with the latest industry trends, ad features, and best practices.

Required Skills & Qualifications

  • Proven experience in
    SEM/PPC campaign management
    .
  • Strong product knowledge and expertise in
    Google Ads
    .
  • Certification in:
  • Google Ads Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • YouTube Ads
  • Shopping Ads
  • Google Analytics
  • Expertise in managing
    end-to-end ad campaigns
    across multiple platforms.
  • Strong analytical and problem-solving skills.
  • Excellent communication and reporting abilities.

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