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Marketing Executive

2 months ago

Mumbai, India Aditya Institute of Management Studies & Research (AIMSR) Full time

Company Description

Established in 2011, Aditya Group of Institutions (AGI) is a leading educational institution in Mumbai approved by AICTE, DTE, and Affiliated to Mumbai University. AGI offers a range of programs including PGDM, MMS, MCA, M.Arch, B.Arch., BMS, BFA, B.Des and B.Voc. The institute has received multiple awards for its innovative teaching methodologies and is known for its world-class infrastructure


Role Description

This is a full-time on-site role for a Marketing Outreach Executive at AGI located in Mumbai. The Marketing Outreach Executive will be responsible for overseeing marketing campaigns, conducting market research, developing outreach strategies, and fostering relationships with potential clients and partners. Marketing activities on a day-to-day basis. The Candidate would require to travel for any educational events and tie ups.


Key Responsibilities:

1. Conduct market research and Analyse, identify trends and opportunities.

2. Develop and execute marketing campaigns across channels (digital, social media, email, events, etc.).

3. Collaborate with cross-functional teams (Admission, Course and creative) to align marketing strategies.

4. Manage and optimize marketing budgets to achieve ROI goals.

5. Stay up to date with industry trends and competitor activity.

6. Visiting schools / colleges and institute’s for lead generations.

7. Planning and implementing brand awareness activities by involving Guest lecturers / workshops in co-ordination with directors.

8. Exploring Tie-ups with Corporates and Institutes for Management Development Programmes, Certificate Courses etc.


Skills Required:

1. Bachelor’s degree in marketing or related field.

2. 2+ years of marketing experience.

3. Strong understanding of marketing principles and channels.

4. Excellent communication skills.

5. Data analysis and problem-solving abilities.

Salary Range – 20000 plus incentives based on experience.