Social Media Marketing Specialist

1 month ago


Raipur Ahmedabad, India HyFun Foods Full time
Business/Company: HyFun GroupSite/Location: Ahmedabad Corporate OfficeDepartment: Marketing - Retail Position/Profile Title: Asst Manager – Consumer BusinessDesignation: Social Media ManagerOn Roll/Off Roll/Contract: On rollAge Group: 24-28 YrsExperience: 3-4 YearsEssential Qualification:Bachelor's degree in Marketing, Communications, or a related field.Essential Area of Expertise:Worked in a social media agency or worked on social media for a brand (FMCG/FMCD/Auto/Retail/Fashion/Beauty/QSR) Do not need people from Engineering and Real Estate.Desired Area of Expertise:Strong creative thinking and content creation skills, with an eye for design and the ability to craft compelling copy.Critical/Special Exposure:3-4 years managing consumer-facing social media accounts, preferably within the FMCG or food sector;

or equivalent experience in social media agency.Internal Interface (Designations): MarketingExternal Interface (Suppliers/Govt Bodies/Communities): Marketing Agencies Reporting to: Marketing ManagerReportees (Function and Designation): NAPurpose of the positionTake ownership to drive the social media footprint for HyFunRoles and ResponsibilityPlatform Management: Instagram, YouTube, X (formerly Twitter), Pinterest, and other emerging platforms, ensuring consistent brand voice and engaging content across all channels.Content Strategy & Creation: Develop and execute content strategies tailored to each platform, focusing on creating visually appealing, shareable, and engaging content that resonates with our target audience.Agency Coordination – Creative Development: Act as the primary liaison with advertising agency, coordinating creative development, ensuring timely delivery of assets, and maintaining alignment with brand vision and objectives.Influencer Management: Work closely with influencers and agencies to plan, execute, and optimize influencer collaborations.Collaboration:Work closely with other marketing verticals to amplify the initiatives via social media. Reporting:Analyze social media metrics and generate reports to track performance, identify trends, and optimize strategies .ORM/CRM:Monitor online mentions, reviews, and feedback about HyFun Foods across all digital platforms. Integrate and manage CRM tools to track customer interactions, preferences, and feedback across social media platforms.Requisite skills:Functional:Campaigns deployment & brand promotional activities Social media marketingInfluencer MarketingAdept at Creative BriefingThorough knowledge of Social Media Acronyms

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