CRM Manager

5 days ago


Delhi, India Health Full time

We’re Hiring: CRM Manager & Performance Marketing Specialist leading Healthcare.Location: (Gurgoan)Experience: 2–5 YearsPreferred Tool Expertise: Freshworks SuiteRole OverviewWe’re looking for a Onsite talent who understands CRM workflows and performance marketing end-to-end. Someone who can optimise user journeys, build automations, ensure data hygiene, and simultaneously drive campaigns that deliver measurable ROI.Key ResponsibilitiesCRM Management (Freshworks Preferred):• Own end-to-end CRM setup, optimization & automation• Create and refine funnels, journeys, and customer lifecycle workflows• Ensure data hygiene, segmentation, lead assignment & pipeline accuracy• Track CRM KPIs (lead sync, lead handling, disposition compliance, funnel drop-offs)• Collaborate with Sales, Support & Operations for seamless alignmentPerformance Marketing:• Plan, execute & optimise paid campaigns across Meta, Google & other platforms• Own CAC, ROAS, lead quality & conversion funnel metrics• Manage landing pages, A/B tests, and campaign attribution• Work closely with creative & product teams for targeted campaigns• Analyse performance, share insights & drive continuous improvementRequirements• 2–5 years of experience in CRM + Performance Marketing roles• Hands-on experience with Freshworks CRM (highly preferred)• Strong analytical mindset with expertise in funnels, attribution & automation• Experience working with high-velocity sales-led or consumer-focused businesses• Ability to manage cross-functional dependencies and move fastWhat You’ll Love• High ownership role with direct business impact• Fast-paced, growth-driven environment• Opportunity to build, optimise and scale systems from the ground up• Work with a passionate team creating the next big thing in health & wellness



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