Performance Marketer

2 weeks ago


varanasi, India AyuSynk.ai Full time

About AyuSynk:


AyuSynk is a leading and rapidly growing medical device company in India. Our mission is to revolutionize the healthcare industry by providing innovative and high-quality medical devices. As we strive to become India's top medical device company, we are expanding our team and looking for a dynamic Performance Marketer to join us.


Job Summary:


We are seeking a skilled and experienced Performance Marketer to manage and optimize our digital advertising campaigns. The ideal candidate will have hands-on experience in managing large ad budgets (over 10-15L), with plans to scale up to INR 20-25 Lakhs or more within the next six months. They will be proficient in various advertising platforms and tools, including Meta Ads Manager, Meta Business Suite, Google Ads, Ads, GA4, and GTM. Additionally, experience with Zoho tools is a plus.


Key Responsibilities:


1 Campaign Management:

  • Plan, execute, and optimize performance marketing campaigns across Meta, Google, and platforms.
  • Manage and allocate budgets efficiently to maximize ROI and meet KPIs.
  • Monitor and analyze campaign performance, making data-driven decisions to improve outcomes.
  • Optimizing for lead generation and Direct sales.


2 Analytics and Reporting:

  • Utilize GA4 and GTM to track and measure campaign performance and user behavior.
  • Provide regular reports and insights on campaign effectiveness and areas for improvement.
  • Develop actionable insights and strategies based on data analysis.


3 Creative and Copywriting:

  • Collaborate with the creative team to develop compelling ad creatives that align with medical industry standards and resonate with our target audience.
  • Write and review ad copy to ensure it is engaging, clear, and compliant with medical regulations.


4 Tool Proficiency:

  • Use Meta Business Suite and Meta Ads Manager to manage Facebook and Instagram campaigns effectively.
  • Leverage Google Ads for PPC campaigns and Ads for B2B marketing.
  • Implement tracking and analytics using GA4 and GTM.
  • Preferred experience with Zoho CRM, Pagesense, and SalesIQ for lead management and customer insights.


Qualifications:

  • Bachelor’s or Masters degree in Marketing, Business, or a related field. A background in medicine or healthcare is a plus.
  • Proven experience managing large advertising budgets (INR 10-15 Lakhs+).
  • Expertise in Meta Ads Manager, Meta Business Suite, Google Ads, Ads, GA4, and GTM.
  • Preferred experience with Zoho CRM, Pagesense, and SalesIQ.
  • Strong copywriting skills with the ability to write clear, compelling, and compliant ad copy.
  • Knowledge of medical concepts and the ability to apply this knowledge in marketing.
  • Creative mindset with a good understanding of design principles and aspect ratios for various ad formats.
  • Certifications in Google Ads and Meta Ads are preferred.


Skills:

  • Excellent analytical skills and the ability to interpret data to drive decision-making.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
  • Ability to work collaboratively in a team environment and communicate effectively with cross-functional teams.
  • Self-motivated with a proactive approach to identifying opportunities and solving problems.


What We Offer:


  • Competitive salary and benefits package.
  • Opportunity to work in a fast-growing and innovative company in the medical device industry.
  • Professional development opportunities and a supportive team environment.
  • The chance to make a significant impact on the company’s growth and success


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