Digital Marketing Assistant

18 hours ago

Thirumangalam, India TD Engineering and Consulting Private Limited Full time

Hi Professionals,
Hope You Are Doing Well
We are seeking a proactive and results-driven Digital Marketing Executive with 1 to 2 years of experience to join our dynamic marketing team.
Would You Be Interested In This Position, kindly share your updated resume to

Digital Marketing Assistant

Department: Marketing Reports To: Digital Marketing Manager

Experience Level: 1 .5 Years or 2.5 Years Only

Location: Moggapair, Chennai- 5 Days Office( Sunday to Thursday) and Week Off of Friday & Saturday

We are seeking a proactive and results-driven Digital Marketing Executive with 1 to 2 years of experience to join our dynamic marketing team

Key Responsibilities

  • Campaign Execution & Management:
  • Assist in the planning, setup, and day-to-day management of digital marketing campaigns across platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and LinkedIn Ads.
  • Implement and monitor SEO strategies, including keyword research, on-page optimization, and technical SEO basics.
  • Execute email marketing campaigns, including list segmentation, content scheduling, and performance tracking.
  • Manage and schedule social media content across relevant platforms, fostering community engagement and brand presence.
  • Content & Creative Collaboration:
  • Collaborate with content creators and designers to develop engaging digital marketing assets (e.g., ad copy, social media visuals, blog post promotion).
  • Ensure all digital content aligns with brand guidelines and campaign objectives.
  • Performance Monitoring & Reporting:
  • Regularly monitor campaign performance using analytics tools (e.g., Google Analytics 4, platform-specific dashboards).
  • Prepare detailed performance reports, highlighting key metrics, trends, and actionable insights for optimization.
  • Track and analyze website traffic, conversion rates, click-through rates (CTR), and cost-per-lead (CPL).
  • Market Research & Trends:
  • Stay up to date with the latest digital marketing trends, platform updates, and competitor activities.
  • Contribute insights from market research to inform future campaign strategies.
  • Collaboration:
  • Work closely with the Digital Marketing Manager, sales team, and other internal stakeholders to ensure integrated marketing efforts and alignment with business goals.
  • Technical Skills:
  • Proven experience with Google Ads and Meta Ads Manager.
  • Proficiency in Google Analytics (GA4 preferred).
  • Experience with social media management tools.
  • Basic understanding of SEO principles and keyword research tools.
  • Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, Zoho Campaigns).
  • Strong proficiency in Microsoft Excel for data analysis and reporting.

Preferred Qualifications

  • Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
  • Experience in a specific industry relevant to our business (e.g., IT Solutions, Construction, B2B).
  • Basic knowledge of HTML/CSS or content management systems (CMS).

Job Type: Full-time

Pay: Up to ₹25,249.44 per month

Benefits:

  • Health insurance
  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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