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Affiliate Campaign Manager
4 weeks ago
Job Title: Affiliate Campaign Manager
Job Location: New Delhi, East of Kailash
Experience: 5+ Years
Job Description:
The ideal candidate will possess a deep understanding of Mobile Measurement Partners (MMP), a proven track record in third-party Software as a Service (SaaS) platforms, experience on the advertiser side, and strong connections within the advertising network landscape. As a Performance Marketing Manager, you will be responsible for setting up and managing campaigns, overseeing integrations, and ensuring optimal performance for our clients.
Responsibilities:
MMP Expertise & SaaS Platform Management:
- Demonstrate a strong understanding of Mobile Measurement Partners (MMP) and leverage this knowledge to enhance campaign tracking and measurement
- Utilize expertise in third-party SaaS platforms to streamline processes, enhance efficiency, and provide clients with valuable insights
Campaign Strategy and Implementation:
- Work closely with clients to define campaign strategies that align with their marketing objectives
- Work with external publishers to optimize delivery of campaigns
- Work on CPI and CPR and optimize the performance to CPA- from the campaign setup until validation process
- Set up and launch advertising campaigns, ensuring proper configuration and optimization for maximum performance
- Oversee the integration process, ensuring seamless connectivity between our platform and client systems
- Troubleshoot and resolve any integration issues to minimize downtime and maximize efficiency
Client Relationship Management:
- Develop and maintain strong relationships with clients to understand their business objectives and goals
- Act as the main point of contact for clients, addressing inquiries, and providing regular updates on campaign performance
- Utilize negotiation skills to secure favorable terms with partners and navigate objections effectively
- Work collaboratively to address partner concerns and ensure successful partnerships
- Collaborate with internal teams, including sales and marketing, to ensure a cohesive and effective client experience
Affiliate Fraud Prevention and Compliance
- Monitor and evaluate fraudulent activities in app campaigns by analyzing key affiliate performance parameters.
- Implement necessary actions, such as deducting invalid transactions or blocking fraudulent affiliates, to maintain compliance and safeguard campaign quality.
Performance Analysis and Reporting:
- Monitor campaign performance, analyze data, and provide insights to clients for ongoing optimization
- Prepare regular performance reports, highlighting key metrics and recommended improvements
Ad Network Relationships:
- Leverage existing connections within the ad network landscape to negotiate favorable terms and secure premium placements
- Explore and establish new partnerships to expand our network reach
Requirements & Qualifications:
- Expertise in acquiring and managing traffic from CPI, CPL, and CPM sources.
- Experience managing campaigns in diverse categories, including RMG (Real Money Gaming), fintech, quick commerce, and other verticals.
- Experience in Designing, building, and maintaining the client's brand presence across digital platforms, extending beyond social media
- Experience in generating revenue through affiliate channels
- Experience in Planning and executing all brand-related campaigns across various channels like social media, e-mail, search, and display advertising campaigns
- Proven expertise in using AppsFlyer and Firebase for campaign tracking and optimization
- Proven work experience of minimum 3-5 years with leading brands and/or agencies
- Strong understanding and experience in driving Mobile App marketing
- In-depth knowledge of metrics, trackers, traffic sources, market players, and performance marketing features
- Stress-resistant individual with excellent multitasking and prioritization skills
- Experience in handling domestic (Indian) campaigns
- Experience in generating revenue as an IC
- Experience in working with Ad Networks or Publishers
Interview Process:
1) Screening Round by HR Team
2) Technical Knowledge Round(s)
3) Founder's Round (In- Office)
Employee Benefits:
- Health Insurance: We offer comprehensive health insurance coverage to ensure our employees have access to quality healthcare when they need it most.
- Gratuity: We believe in recognizing the hard work and dedication of our employees. That's why we provide gratuity benefits to show our appreciation for their contributions.
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