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Affiliate Campaign Manager
4 weeks ago
Job Location: New Delhi, East of Kailash
Experience: 5+ Years
Job Description:
The ideal candidate will possess a deep understanding of Mobile Measurement Partners (MMP), a proven track record in third-party Software as a Service (SaaS) platforms, experience on the advertiser side, and strong connections within the advertising network landscape. As a Performance Marketing Manager, you will be responsible for setting up and managing campaigns, overseeing integrations, and ensuring optimal performance for our clients.
Responsibilities:
MMP Expertise & SaaS Platform Management:
Demonstrate a strong understanding of Mobile Measurement Partners (MMP) and leverage this knowledge to enhance campaign tracking and measurement
Utilize expertise in third-party SaaS platforms to streamline processes, enhance efficiency, and provide clients with valuable insights
Campaign Strategy and Implementation:
Work closely with clients to define campaign strategies that align with their marketing objectives
Work with external publishers to optimize delivery of campaigns
Work on CPI and CPR and optimize the performance to CPA- from the campaign setup until validation process
Set up and launch advertising campaigns, ensuring proper configuration and optimization for maximum performance
Oversee the integration process, ensuring seamless connectivity between our platform and client systems
Troubleshoot and resolve any integration issues to minimize downtime and maximize efficiency
Client Relationship Management:
Develop and maintain strong relationships with clients to understand their business objectives and goals
Act as the main point of contact for clients, addressing inquiries, and providing regular updates on campaign performance
Utilize negotiation skills to secure favorable terms with partners and navigate objections effectively
Work collaboratively to address partner concerns and ensure successful partnerships
Collaborate with internal teams, including sales and marketing, to ensure a cohesive and effective client experience
Affiliate Fraud Prevention and Compliance
Monitor and evaluate fraudulent activities in app campaigns by analyzing key affiliate performance parameters.
Implement necessary actions, such as deducting invalid transactions or blocking fraudulent affiliates, to maintain compliance and safeguard campaign quality.
Performance Analysis and Reporting:
Monitor campaign performance, analyze data, and provide insights to clients for ongoing optimization
Prepare regular performance reports, highlighting key metrics and recommended improvements
Ad Network Relationships:
Leverage existing connections within the ad network landscape to negotiate favorable terms and secure premium placements
Explore and establish new partnerships to expand our network reach
Requirements & Qualifications:
Expertise in acquiring and managing traffic from CPI, CPL, and CPM sources.
Experience managing campaigns in diverse categories, including RMG (Real Money Gaming), fintech, quick commerce, and other verticals.
Experience in Designing, building, and maintaining the client's brand presence across digital platforms, extending beyond social media
Experience in generating revenue through affiliate channels
Experience in Planning and executing all brand-related campaigns across various channels like social media, e-mail, search, and display advertising campaigns
Proven expertise in using AppsFlyer and Firebase for campaign tracking and optimization
Proven work experience of minimum 3-5 years with leading brands and/or agencies
Strong understanding and experience in driving Mobile App marketing
In-depth knowledge of metrics, trackers, traffic sources, market players, and performance marketing features
Stress-resistant individual with excellent multitasking and prioritization skills
Experience in handling domestic (Indian) campaigns
Experience in generating revenue as an IC
Experience in working with Ad Networks or Publishers
Interview Process:
1) Screening Round by HR Team
2) Technical Knowledge Round(s)
3) Founder's Round (In- Office)
Employee Benefits:
Health Insurance: We offer comprehensive health insurance coverage to ensure our employees have access to quality healthcare when they need it most.
Gratuity: We believe in recognizing the hard work and dedication of our employees. That's why we provide gratuity benefits to show our appreciation for their contributions.
About Rooter
++ : Rooter has transformed from being a Live Streaming Platform hosting India's largest community of 85 Mn+ gamers and 1.5 Mn+ creators, a strong partner for brands and publishers to connect with Gamers, to now also offering a marketplace called 'Rooter Shop' for digital gaming currencies. Rooter Shop is the result of our belief in the propensity of Indian gamers to spend online on games, accessories and other digital assets.
Our unique proposition as a tech consumer platform sitting at the convergence of 3 large macro trends - gaming, content and commerce, gives us immense confidence to say that we're here for the long haul, building an enduring Gaming brand out of India.
Website : : out our Product :
