Manager of Market Research and Business Intelligence – US Market
2 weeks ago
ResponsibilitiesDesign and execute targeted account scoring strategies, including individual, cluster, and programmatic accounts.Build customer segmentation and targeting frameworks to refine marketing efforts.Create a unified market intelligence dataset from a mix of internal and external data.Conduct comprehensive market, competitor analysis, and strategic research to uncover potential opportunities.Monitor industry trends, utilizing third-party research, competitor analysis, and industry publications for insights.Analyze data to enhance marketing strategies and competitive edge.Generate intelligence reports to inform marketing strategies, sales tactics, and enhance senior management's market insight.Perform research on potential contacts and prospects with tools like ZoomInfo, ensuring data integrity.Stay updated on analyst and industry reports, extracting and communicating critical insights.
Experience:5-8YRS Extensive market research and intelligence background with quantitative analysis proficiency.Leadership experience managing market research and business intelligence teams.Advance Excel expertise (complex formulas, data visualization, PivotTables, VBA).Skilled in SQL, Microsoft SQL Server, and Power BICustomer experience, support, or BPO industry experience preferred.Familiarity with Salesforce CRM data model and reporting capabilities.Experience building advanced statistical/data science models (propensity, churn, next-best-purchase) is a plus.
Skills:Ability to synthesize complex data into clear, actionable insights for leadershipDeep understanding of market research resources and key business driversExcellent communication, presentation, and stakeholder management skillsStrong interpersonal and organizational skills for effective collaborationStrategic analytical mindset with robust critical thinking and problem-solving abilitiesProficiency in advanced analytics and data science modeling techniques is a plusContinuous learning mindset with a keen analytical approachMeticulous attention to detail and industry knowledge expansionPlease Fill details-Current CTC-Expected CTC-NP-
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