Customer Research Specialist

5 days ago

Delhi, India TPEG International LLC Full time

Job Description: Customer Research Specialist

Job Title: Customer Research Specialist
Department: Marketing / Product / Customer Insights
Reports To: Head of Marketing / Director of Customer Experience / Research Manager
Location: Okhla, Delhi
Employment Type: Full-time.

Job Summary:

The Customer Research Specialist is responsible for gathering, analyzing, and interpreting data about customers to help businesses understand customer needs, behaviors, and satisfaction levels. This role plays a key part in shaping product development, marketing strategies, customer experience initiatives, and business decisions.

Key Responsibilities:

  • Conduct Research Projects: Design and execute qualitative and quantitative research studies including surveys, interviews, focus groups, user testing, and observational research.
  • Data Analysis: Analyze customer data using statistical methods and tools to identify trends, patterns, and insights.
  • Customer Segmentation: Develop customer personas and segments based on behavior, demographics, and preferences.
  • Reporting & Presenting Insights: Create reports and dashboards to clearly communicate findings and actionable insights to stakeholders.
  • Collaborate Across Teams: Work with product, marketing, UX/UI, sales, and customer service teams to align research findings with business strategies.
  • Competitor & Market Analysis: Stay updated on market trends and competitor strategies to understand external factors influencing customer behavior.
  • Feedback Loop Management: Monitor and synthesize ongoing customer feedback from various channels (NPS, CSAT, social media, support tickets, etc.).
  • Tool Management: Manage research tools and platforms such as survey software, CRM systems, analytics tools, and customer feedback platforms.

Required Qualifications:

  • Bachelor's degree in Marketing, Psychology, Sociology, Business, Statistics, or a related field.
  • 2+ years of experience in market or customer research.
  • Proficiency with research and analytics tools (e.g., SurveyMonkey, Qualtrics, Google Analytics, SPSS, Excel, SQL).
  • Strong analytical and critical thinking skills.
  • Excellent written and verbal communication skills.
  • Experience presenting research findings to non-technical audiences.

Preferred Qualifications:

  • Experience in B2B or B2C environments.
  • Knowledge of UX research and human-centered design.
  • Familiarity with customer journey mapping and design thinking principles.
  • Background in data visualization tools (e.g., Tableau, Power BI).

Soft Skills:

  • Curiosity and a passion for understanding human behavior.
  • Strong organizational and time-management skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Attention to detail and a commitment to data accuracy.

Interested candidate , Apply at

Job Types: Full-time, Permanent

Pay: ₹25, ₹30,000.00 per month

Work Location: In person

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