Digital Marketing Executive
2 weeks ago
Role: Digital Marketing Executive
Industry: Software, IT/ITES
Functional Area: Marketing & Communication
Role Category: Digital Marketing
Brief
We are looking for an experienced and result-driven Digital Marketing Executive to join our marketing team As a Digital Marketing Executive at our company, you will be solely responsible for setting up, implement and managing the company's digital marketing strategy. We are expecting you to have experience and a big passion for digital marketing technologies and a keen interest in trends.
Job Description
Develop a digital marketing strategy & program for company & products. Plan and execute all web, SEO/SEM, database marketing, email, social media plans. Develop a prioritized calendar supporting the annual business plans, with digital campaigns that are aligned with the overall brand/product campaigns. Plan and monitor the ongoing company presence on social media (LinkedIn, IG, Twitter, Facebook, YouTube etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Plan, develop, & execute effective Lead generation campaigns through digital platforms. Be actively involved in SEO efforts (keyword, image optimization etc.) Work with the creative agency to publish Blogs. Manage the day-to-day function of digital marketing, including Social Media, Digital Content, Digital Production, website upkeep, and KPI tracking. Provide creative ideas for content marketing and update website Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.). Leverage Digital Data Analytics to advise on key Digital Marketing priorities. Respond to customer enquiries received through any digital channels. Review technologies and explore new developments in the digital landscape. Work closely with cross functional teams across Product, IT, legal, regulatory to ensure DM activities occur within the ambit of processes and regulations.
Qualification and Experience
- Bachelor's degree or equivalent in Digital Marketing, Business, Marketing, journalism, public relations or related field.
- Experience of minimum 3 years in the domain.
- Proven experience in digital marketing in an agency, B2B IT or telecom companies.
- Expert in SEO, Website management, Performance Marketing
- Understanding of the principles of design for digital communications
- Experience in engaging with reputed digital marketing agencies.
- Expertise in Blogging.
- Paid Advertising experience using FB/Google or any other platforms.
TECHNICAL SKILLS
Expert in digital marketing tools like Google Analytics, Search Console, Google Trends, Tag Manager, Grammarly, Uber Suggest, TubeBuddy, Canva, ZOHO CRM, Email Marketing platforms, etc. Basic knowledge about HTML, Python, & R programming is an added advantage. Working knowledge of Microsoft Office.
Job Title:
Hi Applicants
Hiring for a Job in a Reputed Organization(Product and Service based company) .
Here is a Gateway to it, through ALP Consulting.
Recruiting
Employment Type: Permanent
Experience:
Skills Required:
- Excellent Communication Skills
- Strong Experience in :
Job Location: Pan India
Note: Maximum 60 Days Notice Period will be Prioritized.
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