Marketing Executive
6 days ago
Company Overview WinEx Logistics (India) Pvt Ltd, established in 2012, is a professionally managed company offering ultimate solutions in logistics and supply chain management. With a commitment to service, we strive to exceed customer satisfaction using the best information technology and professionals. Our services include customized solutions via road, train, and air, with a strong emphasis on inclusivity by providing opportunities for women and physically challenged individuals. Located in Hosur, Tamil Nadu, we are part of the thriving truck transportation industry. Job Overview We are seeking a Junior Marketing Executive to join our team at WINEX LOGISTICS INDIA PRIVATE LIMITED in Hosur. This full-time position is ideal for candidates with up to 6 years of experience. The role involves driving marketing initiatives and supporting business growth through effective strategies and campaigns, focusing on B2B marketing and lead development. Qualifications and Skills Demonstrated ability in B2B marketing with a proven track record of developing and executing successful campaigns that engage target audiences. Strong lead generation skills with an emphasis on nurturing potential clients through strategic engagement and personalized communication. Excellent team leadership capabilities, capable of motivating and organizing team efforts to maximize marketing effectiveness and achieve objectives. Proficiency in Microsoft Office Suite, ensuring effective planning, analysis, and report generation to support marketing activities. Experience in field work is crucial, as the role involves direct interaction with clients and assessing market conditions on the ground. Ability to work autonomously while also contributing to a team-oriented environment, fostering collaboration and knowledge sharing. Excellent communication skills, both verbal and written, necessary to convey marketing strategies and reports effectively to stakeholders. Adaptability and willingness to learn new marketing trends and technologies to enhance current practices and drive innovation. Roles and Responsibilities Develop and implement effective B2B marketing strategies to support business growth and enhance brand visibility in the logistics industry. Identify potential leads and manage lead generation activities, ensuring a steady pipeline of prospects for business opportunities. Coordinate with internal teams to align marketing efforts with organizational goals and ensure consistent messaging across channels. Conduct field work to gather market insights, understand customer needs, and evaluate competitive trends to inform marketing initiatives. Utilize Microsoft Office tools for the preparation of marketing materials, reports, and presentations that illustrate campaign success and insights. Lead and guide team members in executing marketing campaigns, providing strategic direction and ongoing support. Engage with potential and existing clients, nurturing relationships to drive customer loyalty and long-term partnerships. Monitor and evaluate the effectiveness of marketing activities, adjusting strategies as needed to optimize results and meet objectives.
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