Marketing And Public Relations Specialist

2 weeks ago


Mumbai, Maharashtra, India Whizz HR Full time

Job Title: Public Relations/Media Specialist

We are seeking a skilled and experienced Public Relations/Media Specialist to join our award-winning PR agency.

About the Role:

The ideal candidate will have a proven track record in handling Fashion, Beauty, and Apparel clients, with a strong understanding of marketing communications and media relations.

Responsibilities:
  • Develop a comprehensive marketing communications plan, including strategy, goals, and tactics.
  • Craft a media relations strategy, targeting high-level placements in print, broadcast, and online media.
  • Oversee all public relations activities, ensuring seamless execution and timely delivery.
  • Leverage social media platforms to engage audiences across traditional and new media channels.
  • Nurture existing media relationships and cultivate new contacts within business and industry media outlets.
  • Manage media inquiries and interview requests, ensuring prompt responses and effective communication.
  • Produce high-quality content for press releases, byline articles, and keynote presentations.
  • Analyze and communicate PR results on a quarterly basis, identifying areas for improvement and opportunities for growth.
  • Evaluate opportunities for partnerships, sponsorships, and advertising, making recommendations that align with client objectives.
  • BUILD RELATIONSHIPS WITH THOUGHT LEADERS TO GROW INDUSTRY AWARENESS AND INFLUENCE BUSINESS DECISIONS.
  • Maintain a deep understanding of industry trends, advising clients on effective communication strategies and recommending relevant courses of action.
Requirements:
  • A minimum of 1-8 years of experience in public relations, with a proven track record of designing and executing successful campaigns at both local and national levels.
  • Strong relationships with local and national business and industry media outlets, demonstrating expertise in media relations and strategic communication.
  • Exceptional writing and editing skills, with the ability to craft compelling narratives and clear, concise messaging.
  • Solid experience with social media platforms, including blogs, Facebook, Twitter, and other relevant channels.
  • Event planning experience, with a focus on creating engaging and memorable experiences for clients and stakeholders.
  • A Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related discipline.


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