Area Sales Manager

4 weeks ago

Delhi, India RPSG (FMCG) - Guiltfree Industries Limited Full time
As a prominent and rapidly advancing player in the FMCG industry, we are actively in pursuit of a young, dynamic, and energetic professional to take on the pivotal role of Area Sales Manager for Delhi location within our passionate Sales team. This individual will serve as a key contributor to the ongoing growth trajectory of our organization, driving it to unprecedented levels of success and prominence within the industry.

Individuals with relevant experience in FMCG Organizations

Education , Relevant Experience and key competencies:

- Graduate or PG specializing in Marketing and Sales from a reputed institute- Min 8-10 years of relevant experience in similar profile in FMCG Organization (Food/PC)- Excellent communication- Objective analytical- Plan creation- Leadership- Customer Management- Market Orientation- Passion for Delivery

Responsibilities:

1. Sales planning and Execution:

- Firm up sales plans for the month/quarter/annum with RSM/Head of Sales- Ensuring right forecasting, volume/Value build up for the monthly numbers and clarity on Trade/marketing inputs- Communicating and aligning the plans with the rest of the Sales Team- Tracking and Monitoring of Sales plans on Daily/weekly basis- Monitoring Promo effectiveness on the SKU/brand (both Consumer/Trade Promo)- Identifying issues and the opportunities at Brand/Category level looking at internal and external trends.

2.Building Distributor Infrastructure:

- Closely monitoring Distributor infrastructure and its effectiveness- Proactively building infrastructure blue print in line with sales growths and coverage objectives- Identifying gaps in terms of investment, infrastructure and work out corrective actions- Aligning large Distributors with JBP (Joint Business Plan) on all important business objectives for the City/Channel

3.Driving Quantity, Quality of Coverage and POP Execution:

- Continuous focus on increasing availability of our Products- Increasing Direct Coverage with right bench marks- Increasing Numerical Distribution by leveraging Channels- Driving sales efficiency metrics- ECO, TLS, Bills cut, LPB etc- Understanding the new emerging trends in FMCG distributive Trade- Implementing Channel programmes and Visibility drives- Monitoring all key brand Activities of the month/quarter at the POP- DSR effectiveness in terms of key activities/programmes- Continuous focus on width and depth of our Brands as per the Channel spread

4.Managing Customer

Distributor:

- Providing Excellent service to the trade : PDP, Line Fill- To manage his investments – Stock, Credit and Claims management as per agreed norms.- Quarterly ROI study and take corrective actions.- Building and developing AW/Distributor Crew.- Building relationship for a long term partnership.

Trade:

- Provides best in class service thro our AW/Distributor- Damage/Expiry stock management- Claim settlements as per the norms

5.Building and Developing Team

- People planning as per span and channel specifications- Providing right directions on execution, sales and process orientation- Regular Sales performance review and feedback- Identifying skill/competency gaps and working out Development Action Plans

We invite you to share your application in reference to the afore mentioned profile requirements to be part of our Unstoppable Team.

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