Area Growth Manager

1 week ago

Delhi, Delhi, India Panacea Biotec Full time
Role: AGM (Area Growth Manager)
Reporting: Regional Growth Manager (RGM)
Geography: UP-West
Trade: General Trade (All REs)
Job Summary: The role encompasses end-to-end responsibility for Sales & Distribution in the area, the incumbent is accountable for ensuring product availability, and driving sales performance efficiently.
This includes Secondary & Primary management, Distributor management & Team Management.
1. Distribution Management
Strategist & implementation on Distributors, ( Mapping, Appointment and Operations).
Motivate channel partners for involved & evolved business.
ROI of the distributor
Process creation & adherence of timely supply to the retailers
Inventory management at Distributor & overall geography
Guardrails for stock condition
Secondary Claim management
2. Growth Management
Secondary & Primary management of the geography
Quarterly/ Monthly sales progression
Ensuring weekly lightening
Availability of all the SKUs
NPD development &growth
CFA management & Sales operation
Ensuring all Basics of distribution (Productivity, ECO, LPPC etc.)
Competition bench marking
Tracking competition in the region
3. Spend Management
Channel specific Approach (RE specific)
Trade load Planning to push volume and visibility.
Sales Return management
4. People Management
Creating healthy work environment across the region
Track expenses and ensure cost-effectiveness in the region
Work closely with Cross function (CFA/ HE/ Finance/ Marketing & other divisions)
Requirement for the role:
Minimum of 8 years of experience in sales & distribution in FMCG Industry (General Trade)
In depth geography knowledge
Excellent analytical, problem-solving, and decision-making skills.
Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
Team management skills
Grievances management
Time Management

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