Team Member

2 weeks ago

Mumbai, India Bennett Coleman and Co. Ltd Full time

About Function/Department Times Experience is the experiential marketing division of BCCL. This team is responsible for leading the development and implementation of innovative experiential solutions, including brand IPs, comprehensive brand strategies, and business conclaves. Our goal is to drive a robust revenue strategy for the experiential business, maximize the value of our existing IPs, create new creative formats, and explore new business ventures. The team plays a crucial role in realizing the full potential of our experiential marketing unit by identifying market opportunities and challenges, leveraging emerging technologies and platforms, and collaborating with other functional and business unit heads to develop offerings, solutions, and business models for both B2B and B2C markets About the Position This role focuses on the creation and execution of digital campaigns for intellectual properties and collaborative content, delivering integrated and experiential solutions for brands while fostering innovative approaches in new-age media. This is a branch level role having medium term impact on the overall organizational goals Areas of Responsibility Areas of Responsibility (Key Result Areas): Identify consumer trends to create relevant, new-age, platform-agnostic, content-driven intellectual properties (IPs). Design and optimize content for various platforms, structuring them to enable effective monetization. Rapidly foster consumer participation by building online communities that promote consistent long-term engagement, ultimately leading to offline registrations and ticket sales. Maintain a strong revenue focus by executing large-format digital and content-driven campaigns for on-ground IPs aimed at awareness, amplification, and community building. Develop and implement marketing strategies that align with the organization's business objectives, managing campaigns across various digital channels, including email, social media, search engines, and display advertising. Measure and report on the performance of digital marketing campaigns, assessing results against goals (ROI and KPIs). Collaborate with internal and external brands to create customized content partnership opportunities based on specific briefs. Manage internal and external stakeholders while fostering cross-functional collaboration. Educational Qualifications Required Graduate from any stream Digital Marketing/Performance marketing certification Relevant Experience Experience - 6 to 8 years  Key Skills: Digital and Content Innovation IP Monetization through content Data Analysis and building on Client and Consumer insights Revenue orientation

  • Team Member

    2 weeks ago

    Mumbai, India Pret A Manger Full time

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