Marketing Specialist

4 weeks ago

ahmedabad, India Pharmazone Full time

Company Overview


Pharmazone is a trusted global Consulting company specializing in Regulatory Affairs, Pharmacovigilance, and GxP Compliance solutions for the Pharmaceutical & Life Sciences industry. With a focus on improving patients' lives through unique Commit-Collaborate-Carry Model.


Job Overview


  • Develop and execute digital marketing strategies to drive online traffic to the company website and social media platforms.
  • Manage and optimize digital advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to achieve maximum ROI.
  • Create and curate engaging content for social media channels, blog posts, email newsletters, and other digital platforms.
  • Conduct keyword research and optimize website content for search engines (SEO).
  • Monitor and analyze the performance of digital marketing campaigns using Google Analytics and other tools, and make data-driven recommendations for improvement.
  • Stay up-to-date with the latest trends and best practices in digital marketing and recommend new strategies to enhance our online presence.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.
  • Proven experience (X years) in digital marketing, with a track record of successful campaigns and measurable results.
  • Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Ads, and email marketing software.
  • Strong understanding of SEO principles and best practices.
  • Excellent written and verbal communication skills, with the ability to create compelling content for different digital channels.
  • Analytical mindset and proficiency in data analysis to drive insights and decision-making.
  • Creative thinker with the ability to generate innovative ideas for digital campaigns.
  • Strong project management skills and ability to multitask in a fast-paced environment.
  • Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are a plus.

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