Digital Marketing Specialist

4 weeks ago

Bengaluru, India Chools Consulting Services & training Full time
Company Description

Chools Consulting Services & Training, located in Bengaluru, is a global organization with a vision to develop empowered, efficient, and effective individuals worldwide. Their mission is to build and sustain bridges with a broad client base by providing the largest online library, the latest training programs, and best practices to achieve leaner and wealthier processes. Chools Consulting Services & Training aims to provide simple solutions, achieve smart goals with speed, and partner with clients through their 5C's methodology.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist at Chools Consulting Services & Training. The Digital Marketing Specialist will be responsible for day-to-day tasks including social media marketing, digital marketing, web analytics, and online marketing. The role requires strong communication skills and the ability to analyse data and trends to optimize marketing strategies.

Responsibilities:

1) Responsible for conceptualizing, planning, and executing comprehensive digital marketing campaigns across various channels such as social media, email, search engines, and websites.

2) Responsible for delivering Digital marketing strategy for GCC, Malaysia - Indonesia - Singapore, Sri Lanka & India Markets for the Ed-tech and IT Consulting programs.

3) Research industry trends, keywords, and audience preferences to produce high-quality blog articles that resonate with target audiences, drive website traffic, and enhance brand authority.

4) Continuously monitor industry trends, consumer behaviour, and competitor activities to identify emerging opportunities and insights. Leverage data analytics tools and market research techniques to gather actionable insights and adapt marketing strategies accordingly, ensuring relevance and competitiveness in the digital landscape.

5) Analysing campaign performance metrics and Key Performance Indicators is crucial for evaluating the effectiveness of digital marketing efforts.

6) Leverage various digital channels to disseminate brand messaging, showcase product offerings, and engage target audiences in meaningful ways, ultimately enhancing brand visibility and recall

7) Utilize data analytics tools to interpret data, identify trends, track user behaviour, and make informed decisions that drive business growth and profitability

8) Managing paid search advertising campaigns, including Google Ads (formerly AdWords) and Bing Ads, is a key responsibility of digital marketers.

9) Conduct keyword research, create ad copy, optimize bidding strategies, and monitor campaign performance to maximize ROI and achieve advertising objectives such as lead generation or website traffic.

10) Conduct market research and analyse trends to identify new opportunities and improve campaign performance

Qualifications

- Social Media Marketing and Digital Marketing skills- Proficiency in web analytics and online marketing- Excellent communication skills- Experience in creating and implementing marketing campaigns- Knowledge of SEO and SEM- Familiarity with content management systems- Analytical and problem-solving abilities- Strong attention to detail- Experience in the consulting or training industry is a plus- Bachelor's degree in marketing, business, or a related field

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