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Digital Marketing Executive

3 months ago

gurugram, India LogicLadder Full time

Responsibilities:


  • Develop and implement digital marketing strategies to drive online traffic to the company's website and generate leads.
  • Execute digital marketing campaigns across various platforms, including social media, email marketing, content marketing, and paid advertising.
  • Analyze and report on digital marketing performance, making data-driven decisions to optimize campaigns and achieve desired outcomes.
  • Create engaging and relevant content for digital channels, ensuring alignment with brand messaging and target audience interests.
  • Manage and optimize website content to improve user experience and enhance search engine visibility (SEO).
  • Collaborate with cross-functional teams to integrate digital marketing initiatives into overall marketing and business strategies.
  • Monitor industry trends and emerging technologies to stay up-to-date with the latest digital marketing advancements and opportunities.
  • Conduct market research to identify target audiences, competitive landscapes, and potential market trends for informed decision-making.
  • Utilize marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement.
  • Assist in developing and managing the digital marketing budget, ensuring effective allocation of resources to achieve maximum ROI.


Qualifications:


  • Bachelor's degree in Marketing, Business, or a related field.
  • 1-2 years of relevant experience in digital marketing, preferably in the software or environmental industry.
  • Proven experience in planning, executing, and optimizing digital marketing campaigns across various channels.
  • Strong understanding of digital marketing platforms, tools, and techniques, including SEO, SEM, email marketing, and social media.
  • Proficient in using marketing automation and analytics tools to measure campaign effectiveness and make data-driven decisions.


Benefits


  • Medical Insurance for self and spouse provided by the company
  • Great exposure working on the fastest growing market
  • Great company culture.
  • Other benefits in terms of Sodexo coupons to be introduced soon